{"id":79,"date":"2011-10-09T16:01:07","date_gmt":"2011-10-09T16:01:07","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/10\/9\/120107.html"},"modified":"2011-10-09T16:01:07","modified_gmt":"2011-10-09T16:01:07","slug":"like-fries-with-that","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/like-fries-with-that\/","title":{"rendered":"Like Fries with That?"},"content":{"rendered":"

Would you Like Fries with That?<\/font><\/span><\/b><\/p>\n

             You have invested a lot of time, money and effort to get that sale. There is wear and tear on your vehicle, gas and parking money, the usual<\/span> time consuming activities of research, pre-call planning, prospecting, presenting and more.<\/span><\/font><\/div>\n
            Now you finally got<\/span> the sale and you can’t wait to fly out the door; maybe because you’re afraid the buyer will change their mind, or you can’t wait to get back to the station and celebrate.<\/span><\/font><\/div>\n
            In either case, many account executives forget the most profitable sale can be in the ‘fries’. The fast food folks understand the effect and efficiency of simply asking,“Would you like fries with that?” There is little extra time and no additional expense in making small up-sells during every sale.<\/span><\/font><\/div>\n
            I learned that very early in my career when I was in newspaper sales. Yes,before I saw the light, I sold newspaper advertising. And I quickly learned the power of selling the fries during every transaction. Once the advertiser had agreed to the size, theme, layout and content of a full page or half page ad, I’d simply ask,“Do you want to direct more readers to see your ad with a small teaser in the classified section?”<\/span><\/font><\/div>\n
            I consistently had the equivalent of one full page of advertising every month, made up of small classified teaser ads! <\/span><\/font><\/div>\n
            Do you know how to add fries to every sale you make? It’s easy to get a ‘yes’ on the heals of a larger sale, with no additional costs of time or money on your part. <\/span><\/font><\/div>\n
            Perhaps you can sell a link to the client’s web site on your web site for $2 a day. That’s only $730 a year, but if half of the accounts on your station bought those ‘fries’, it could easily add up to over six figures for your station annually. <\/span><\/font><\/div>\n
            Look around for the fries you might add to every sale you make.      <\/span><\/font><\/div>\n
 <\/div>\n

Randy’s What If<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Would you Like Fries with That?              You have invested a lot of time, money and effort to get that sale. There is wear and tear on your vehicle, gas and parking money, the usual time consuming activities of research, pre-call planning, prospecting, presenting and more.             Now you finally got the sale and you […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}