{"id":82,"date":"2011-10-09T15:53:13","date_gmt":"2011-10-09T15:53:13","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/10\/9\/115313.html"},"modified":"2011-10-09T15:53:13","modified_gmt":"2011-10-09T15:53:13","slug":"opportunity","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/opportunity\/","title":{"rendered":"Opportunity"},"content":{"rendered":"<p><u><strong><span style=\"font-size: large\"><span style=\"font-family: Arial\">An Opportunity<\/span><\/span><\/strong><\/u><\/p>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">In yesterday&rsquo;s ENS on Sales, Social Confusion or Turnkey Solutions, we discussed your clients and prospects being overwhelmed by the number of media choices today. Several of our readers pointed out that I didn&rsquo;t make it clear that including your digital offerings in your &lsquo;turnkey solutions&rsquo; will make it easier for the client to buy! Sorry if I didn&rsquo;t make that clear. Here is yesterday&rsquo;s ENS on Sales in case you missed it. <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">Your clients and prospects have never been so overwhelmed by media choices!<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As of December 2010<span style=\"color: red\">, <\/span>there were more than 266 million websites fighting for the attention of internet users in your market! It makes the half dozen or so radio stations vying for your target audience seem pretty impressive.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; And who knows what the social media flavor of the week will be next week? In a few short months it&rsquo;s changed from MySpace to Twitter, and from YouTube to Facebook. By the time you read this,the darling might be Foursquare, Flickr or Friendster.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; In the August 9 issue of Social Media Today; touted as publishing &lsquo;the world&rsquo;s best thinkers in social media&rsquo;, the author said, <i>&ldquo;social media is a complex and evolving medium that many businesses struggle to figure out. Few find quantifiable success with it, many have failed, and most have yet to truly form a social media strategy&rdquo;<span style=\"color: red\">. <\/span><\/i><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">When a local business owner gets caught up in the hype of social media, they have more questions than answers;<\/span><\/div>\n<ul style=\"margin-top: 0in\" type=\"disc\">\n<li style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">Which social media do I participate in?<\/span><\/li>\n<li style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">Where do I find the time?<\/span><\/li>\n<li style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">Why would a follower find our post valuable?<\/span><\/li>\n<li style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">Content is king, where do I get content?<\/span><\/li>\n<li style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">Who will be our social media steward\/evangelist?<\/span><\/li>\n<li style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">How will I train them to handle the dialogue appropriately?<\/span><\/li>\n<li style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">How often do I have to update my post?<\/span><\/li>\n<li style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">What should I have on my profile page?<\/span><\/li>\n<\/ul>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Print is being killed by the internet and digital media platforms are evolving so rapidly that even the &lsquo;experts&rsquo; can&rsquo;t keep up.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Familiar, proven and comfortable radio can be a safe haven for local advertisers who want to minimize risk and grow their business. Seriously, is there any web page or social media post that can influence as many <b><i>local<\/i><\/b> consumers in a single day as a 30 second commercial adjacent to your prime time news? <\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Broadcast account executives who present turnkey 52-week solutions to shell shocked advertisers can make some serious dough.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; When you present a 52-week marketing plan complete with a well crafted strategy, schedule and regular creative changes, all the busy bewildered advertiser has to do is say &ldquo;Book &lsquo;em Danno&rdquo;.<\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><span style=\"font-family: Tahoma\">P.S. If you need help creating better turnkey solutions contact <a title=\"mailto:wayne@wensmedia.com\" href=\"mailto:wayne@wensmedia.com\">wayne@wensmedia.com<\/a> to inquire about our Making Radio Tangible sales training<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An Opportunity In yesterday&rsquo;s ENS on Sales, Social Confusion or Turnkey Solutions, we discussed your clients and prospects being overwhelmed by the number of media choices today. Several of our readers pointed out that I didn&rsquo;t make it clear that including your digital offerings in your &lsquo;turnkey solutions&rsquo; will make it easier for the client [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-82","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=82"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/82\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=82"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}