{"id":84,"date":"2011-10-09T15:49:32","date_gmt":"2011-10-09T15:49:32","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/10\/9\/114932.html"},"modified":"2011-10-09T15:49:32","modified_gmt":"2011-10-09T15:49:32","slug":"whats-all-the-talk-about","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/whats-all-the-talk-about\/","title":{"rendered":"What’s all the Talk about?"},"content":{"rendered":"

 <\/p>\n

What’s All This Talk About ‘Value’?<\/b><\/span><\/span><\/div>\n
 <\/span><\/div>\n
          World renowned sales trainer, Jeffrey Gitomer, says the secret to selling against fierce competition is to “Differentiate with value or die with price.”<\/span><\/div>\n
          You’ve heard the ‘sell on value’ story before, but what exactly is your ‘value’?<\/span><\/div>\n
          Success coach Anthony Robbins often tells the story about a major shopping center that experienced a failure in their elevators.<\/span><\/div>\n
          It was costing them thousands of dollars a minute in lost sales.<\/span><\/div>\n
          The mall manager was panicking. She had called several service companies, but none of them seemed to be able to fix the problem.<\/span><\/div>\n
          Finally, she called someone who was able to fix the problem in 60 seconds flat by simply pressing a few buttons…. Then he invoiced her a whopping $10,000 fee “for services rendered” !<\/span><\/div>\n
          The outraged mall manager asked the service man “How can you charge $10,000 for pushing a couple of buttons and one minute’s work?”<\/span><\/div>\n
          The service man replied by re-writing the invoice to say;<\/span><\/div>\n
                   “Service charge for pressing buttons = $1.00 <\/span><\/span><\/div>\n
                   Investment for knowing which buttons to press = $9,999.00”<\/span><\/span><\/div>\n
          Your clients can purchase quantifiable spots, space, reach and frequency, cost per point or cost per thousand from an ever growing list of cheaper suppliers today. It’s the marketing knowledge<\/i> you bring to the table in your total value bundle that will separate you from your low-price competitors.<\/span><\/div>\n
          Your only competitive advantage is to learn the latest best practices to increase your advertisers’ return on investment faster than your competitors.<\/span><\/div>\n
 <\/span><\/div>\n
 <\/span><\/div>\n
Randy’s What If<\/b><\/span><\/div>\n
What if you became one of our SoundADvice members and learned a new marketing best practice every week that you could deliver to your advertisers? <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

  What’s All This Talk About ‘Value’?             World renowned sales trainer, Jeffrey Gitomer, says the secret to selling against fierce competition is to “Differentiate with value or die with price.”           You’ve heard the ‘sell on value’ story before, but what exactly is your ‘value’?           Success coach Anthony Robbins often tells the […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nWhat's all the Talk about? 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