{"id":85,"date":"2011-07-22T16:57:40","date_gmt":"2011-07-22T16:57:40","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/7\/22\/125740.html"},"modified":"2011-07-22T16:57:40","modified_gmt":"2011-07-22T16:57:40","slug":"something-to-think-about","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/something-to-think-about\/","title":{"rendered":"Something to Think About"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div style=\"text-align: left; margin: 0in 0in 0pt\"><span style=\"font-size: x-large\"><b><span style=\"font-family: Tahoma\">Something to Think About<\/span><\/b><\/span><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">Is it fair to suggest the professional radio contest player who calls your station repeatedly is indicative of your average listener?<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">Is it realistic to say that the rabid fan who follows your announcer from remote to remote no matter what the advertiser is selling, mirrors your typical listener?<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">And who is to say the only thing different about the minority who agree to participate in ratings, diary or PPM, is that they will participate where the mainstream will not?<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">Is it reasonable to assume that your avid Facebook or Twitter follower shares the views of the average person not following you on social media?<\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">I think time will tell the tale that &lsquo;followers&rsquo; and those who click your &lsquo;like&rsquo; button are unique from your real average audience in more ways than one. You should be ware of rewriting your business plan based strictly upon the thoughts of the vocal or online minority. <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\"><font face=\"Arial\">And your advertisers need to tread cautiously before they assume certain &lsquo;groups&rsquo; are indicative of the norm or that &lsquo;clicks&rsquo; equal success. <\/font><\/div>\n<div style=\"margin: 0in 0in 0pt\">&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Something to Think About &nbsp; Is it fair to suggest the professional radio contest player who calls your station repeatedly is indicative of your average listener? Is it realistic to say that the rabid fan who follows your announcer from remote to remote no matter what the advertiser is selling, mirrors your typical listener? [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-85","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Something to Think About - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/something-to-think-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Something to Think About - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Something to Think About &nbsp; Is it fair to suggest the professional radio contest player who calls your station repeatedly is indicative of your average listener? 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