He was told a twin-engine plane would be waiting for him at the airport.
\n<\/i>Arriving at the airfield, he spotted the plane warming up outside a hanger.
\n<\/i>He jumped in with his bag, slammed the door shut, and shouted, ‘Let’s go’.
\n<\/i>The pilot taxied out, swung the plane into the wind and took off.
\n<\/i>Once in the air, the photographer instructed the pilot, “Fly over the valley and make low passes so I can take pictures\u00a0of the fires on the hillsides.”
\n<\/i>When the pilot asked ‘Why?’ the photographer responded, “Because my TV station wants some close up shots for the 6 o’clock news.”
\n<\/i>After a strange silence, the pilot stammered, “Ss so, you…you’re, NOT my flight instructor?”<\/i><\/p>\n
All too often, in our hurry to capture a sale, we make dangerous assumptions. The only way to avoid making dangerous assumptions is to ask questions.<\/p>\n
Never assume that you are talking to the decision-maker, nor assume your prospects see value in advertising or that your proposal solves a problem your prospect agrees is a problem. You can’t even assume your client will keep the appointment you made without first calling to confirm the appointment is still on.<\/p>\n
Ask questions each step of the way and you’ll have a happier landing.<\/p>\n