{"id":867,"date":"2014-10-22T15:09:34","date_gmt":"2014-10-22T15:09:34","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=867"},"modified":"2014-10-22T15:09:34","modified_gmt":"2014-10-22T15:09:34","slug":"opportunity-is-knocking-3","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/opportunity-is-knocking-3\/","title":{"rendered":"Opportunity is Knocking"},"content":{"rendered":"<p>As we approach the end of another year, you\u2019ll start to hear all kinds of predictions about what 2015 will bring.<\/p>\n<p>Here is my prediction&#8230;<br \/>\nSales people who know how to prospect will have a hugely successful 2015.<\/p>\n<p>Why? There is a radio renaissance awaiting radio sales professionals who know how to help advertisers get results.<\/p>\n<p>Many advertisers who leap-frogged from print (newspaper, yellow pages, direct mail etc.) to the shiny new digital offerings are now becoming disillusioned.<\/p>\n<p>These advertisers jumped on digital, in part, because it was \u201caccountable\u201d or \u201cmeasurable\u201d<\/p>\n<p>But now, they\u2019re beginning to realize they can\u2019t pay their mortgages with likes and they can\u2019t send their kids to college with page views. Of course, the internet plays a valuable role in any marketing mix, but your 2015 prospects are discovering they can\u2019t win hearts and minds with the internet alone.<\/p>\n<p>Their frustrations are compounded by Google changing the SEO rules daily, Facebook now charging for what used to be free, and emerging digital platforms creating unprecedented online audience fragmentation.<\/p>\n<p>On top of all of these rapid changes, the dark side of digital is beginning to take its toll. SPAM, click farms, fraudulent page views and SEO and SMM con artists are causing many advertisers to wish for \u2018the good old days\u2019.<\/p>\n<p>But the good old days are not coming back. These disillusioned advertisers know it\u2019s not feasible to go back to print.<\/p>\n<p>The radio account executives who know how to prospect these disgruntled advertisers and show them how radio can be the \u2018new media\u2019 in an effective media mix with internet will have a huge 2015.<\/p>\n<p><span style=\"text-decoration: underline;\"><a title=\"Please help my team capture prospects in 2015\" href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com\" target=\"_blank\">Click here<\/a><\/span> to arrange a telephone consultation to discuss how ENS Media can help your team capture prospects in 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we approach the end of another year, you\u2019ll start to hear all kinds of predictions about what 2015 will bring. Here is my prediction&#8230; Sales people who know how to prospect will have a hugely successful 2015. Why? There is a radio renaissance awaiting radio sales professionals who know how to help advertisers get [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-867","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opportunity is Knocking - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/opportunity-is-knocking-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunity is Knocking - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"As we approach the end of another year, you\u2019ll start to hear all kinds of predictions about what 2015 will bring. 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