{"id":87,"date":"2011-07-22T16:55:44","date_gmt":"2011-07-22T16:55:44","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/7\/22\/125544.html"},"modified":"2011-07-22T16:55:44","modified_gmt":"2011-07-22T16:55:44","slug":"i-was-wrong","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/i-was-wrong\/","title":{"rendered":"I Was Wrong"},"content":{"rendered":"

 <\/p>\n

I Was Wrong<\/span><\/u><\/b><\/div>\n
 <\/div>\n
          I’ve often criticised businesses for promoting their ‘anniversary’. Why? Because your anniversary is all about you, and marketing should be all about your customer’s felt needs, not you.<\/span><\/div>\n
          This past month marked the tenth anniversary of ENS Media Inc and I’ve come to realize anniversaries ARE about the customer. We could not have enjoyed ten wonderful years of helping media companies build stronger more profitable customer relationships without our customers.<\/span><\/div>\n
          So here is our tenth anniversary big ‘thank you’ !<\/span><\/div>\n
          Thanks for the many friendships and partnerships we’ve been able to foster during the past ten years.<\/span><\/div>\n
                    Thanks for your feed back and ideas for our free ENS on Sales management tips.<\/span><\/div>\n
More importantly thanks to our customers; those who’ve invested in our sales training, our management consulting, our SoundADvice e-marketing system, our advertiser seminars, our revenue generating programs, our book, our sales workshops, and more!<\/span><\/div>\n
           And most importantly, thanks for the satisfaction we receive every time we see you succeed using the tools and training we provide. <\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

  I Was Wrong             I’ve often criticised businesses for promoting their ‘anniversary’. Why? 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