{"id":881,"date":"2014-11-05T14:59:14","date_gmt":"2014-11-05T14:59:14","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=881"},"modified":"2014-11-05T14:59:14","modified_gmt":"2014-11-05T14:59:14","slug":"2015-can-be-radios-year","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/2015-can-be-radios-year\/","title":{"rendered":"2015 Can Be Radio&#8217;s Year!"},"content":{"rendered":"<table style=\"width: 100%;\" border=\"0\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td rowspan=\"1\" colspan=\"1\" align=\"left\"><span style=\"font-size: small;\">Many of the broadcasters I talk to are caught up in the same digital frenzy that has afflicted their local advertisers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\">Sure, our clients and prospects have a keen interest and a huge appetite for all things digital.\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\">But even the most digitally-enthusiastic and most anti-traditional media forecasters,\u00a0 predict traditional media will outsell digital\/online properties by more than three to one in 2015 and beyond.\u00a0<\/span><\/p>\n<p align=\"center\"><a href=\"http:\/\/www.wensmedia.com\/ens-on-sales\/wp-content\/uploads\/2014\/11\/24.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-882\" alt=\"24\" src=\"http:\/\/www.wensmedia.com\/ens-on-sales\/wp-content\/uploads\/2014\/11\/24.jpg\" width=\"622\" height=\"470\" srcset=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2014\/11\/24.jpg 622w, https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2014\/11\/24-300x226.jpg 300w\" sizes=\"auto, (max-width: 622px) 100vw, 622px\" \/><\/a><\/p>\n<p><span style=\"font-size: small;\">\u00a0As far ahead as 2018, BIA Kelsey predicts traditional media will capture 69.5% of local ad revenues versus 30.5% going to digital media, including traditional media&#8217;s digital properties.\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\">So here is my prediction for 2015 and beyond; I predict if you had your choice to capture 15% of the 75% traditional media share, or 15% of the 25% digital media share, you would choose to capture a 15% share of the larger opportunity.\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\">\u00a0Of course digital is growing exponentially. And of course the number of competitors in that space will balloon to unbelievable numbers, giving each player minuscule proportions of the digital space.\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\">But the most vulnerable media in that environment are the floundering traditional media, particularly print media like newspapers and direct mail.\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\">A well-armed and well-trained radio account executive can capture more of the 75% traditional media share for radio. And, by virtue of the relationships they establish, with the right tools and training, they can capture a share of the growing digital revenue by osmosis without making any additional calls.\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\">Our SoundADvice Radio e-Marketing system is helping radio account executives to increase their share of traditional media revenue while seamlessly capturing a piece of the growing\u00a0 digital revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-size: small;\"><a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=I%20would%20like%20to%20know%20more%20about%20SoundADvice\" target=\"_blank\" shape=\"rect\">Click here<\/a>\u00a0to arrange a no-obligation appointment to view how we can help you increase your sales in 2015. \u00a0\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Many of the broadcasters I talk to are caught up in the same digital frenzy that has afflicted their local advertisers.\u00a0\u00a0 Sure, our clients and prospects have a keen interest and a huge appetite for all things digital.\u00a0 But even the most digitally-enthusiastic and most anti-traditional media forecasters,\u00a0 predict traditional media will outsell digital\/online properties [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-881","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2015 Can Be Radio&#039;s Year! 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