{"id":881,"date":"2014-11-05T14:59:14","date_gmt":"2014-11-05T14:59:14","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=881"},"modified":"2014-11-05T14:59:14","modified_gmt":"2014-11-05T14:59:14","slug":"2015-can-be-radios-year","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/2015-can-be-radios-year\/","title":{"rendered":"2015 Can Be Radio’s Year!"},"content":{"rendered":"\n\n\n
Many of the broadcasters I talk to are caught up in the same digital frenzy that has afflicted their local advertisers.\u00a0\u00a0<\/span><\/p>\n

Sure, our clients and prospects have a keen interest and a huge appetite for all things digital.\u00a0<\/span><\/p>\n

But even the most digitally-enthusiastic and most anti-traditional media forecasters,\u00a0 predict traditional media will outsell digital\/online properties by more than three to one in 2015 and beyond.\u00a0<\/span><\/p>\n

\"24\"<\/a><\/p>\n

\u00a0As far ahead as 2018, BIA Kelsey predicts traditional media will capture 69.5% of local ad revenues versus 30.5% going to digital media, including traditional media’s digital properties.\u00a0<\/span><\/p>\n

So here is my prediction for 2015 and beyond; I predict if you had your choice to capture 15% of the 75% traditional media share, or 15% of the 25% digital media share, you would choose to capture a 15% share of the larger opportunity.\u00a0<\/span><\/p>\n

\u00a0Of course digital is growing exponentially. And of course the number of competitors in that space will balloon to unbelievable numbers, giving each player minuscule proportions of the digital space.\u00a0<\/span><\/p>\n

But the most vulnerable media in that environment are the floundering traditional media, particularly print media like newspapers and direct mail.\u00a0<\/span><\/p>\n

A well-armed and well-trained radio account executive can capture more of the 75% traditional media share for radio. And, by virtue of the relationships they establish, with the right tools and training, they can capture a share of the growing digital revenue by osmosis without making any additional calls.\u00a0<\/span><\/p>\n

Our SoundADvice Radio e-Marketing system is helping radio account executives to increase their share of traditional media revenue while seamlessly capturing a piece of the growing\u00a0 digital revenue.\u00a0<\/span><\/p>\n

Click here<\/a>\u00a0to arrange a no-obligation appointment to view how we can help you increase your sales in 2015. \u00a0\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Many of the broadcasters I talk to are caught up in the same digital frenzy that has afflicted their local advertisers.\u00a0\u00a0 Sure, our clients and prospects have a keen interest and a huge appetite for all things digital.\u00a0 But even the most digitally-enthusiastic and most anti-traditional media forecasters,\u00a0 predict traditional media will outsell digital\/online properties […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-881","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=881"}],"version-history":[{"count":4,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/881\/revisions"}],"predecessor-version":[{"id":886,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/881\/revisions\/886"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}