{"id":924,"date":"2015-02-12T21:14:36","date_gmt":"2015-02-12T21:14:36","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=924"},"modified":"2015-04-23T21:15:52","modified_gmt":"2015-04-23T21:15:52","slug":"radio-versus-digital-myth","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-versus-digital-myth\/","title":{"rendered":"Radio Versus Digital Myth"},"content":{"rendered":"<p align=\"left\">We&#8217;re hearing a lot about digital cutting into radio advertising budgets&#8230;.but does that need to be the case?<\/p>\n<p align=\"left\">According to a survey by technology research firm Gartner Inc., 68% of senior marketing executives said that their company had a <i>separate<\/i> digital marketing budget.<\/p>\n<p align=\"left\">According to the survey, marketing executives are three times more likely to lead strategic growth initiatives in 2015 than they were in 2012.<\/p>\n<p align=\"left\">So let&#8217;s think about this. If digital marketing is all about growth initiatives, of course marketing executives can justify new and separate budgets for digital.<\/p>\n<p align=\"left\">If you have a once-in-a-lifetime opportunity to hire a sales person who can guarantee to increase your sales dramatically, do you cut budget elsewhere or reduce your sales support staff to pay for that growth opportunity?<\/p>\n<p align=\"left\">Of course not. If a new sales person, or digital initiatives, really can increase sales, those initiatives are paid for out of that growth!<\/p>\n<p align=\"left\">And when C.D.s became popular, did consumers replace their car radios to pay for CD players, or did they find extra budget to add the CD option?<\/p>\n<p align=\"left\">Where there is perceived benefit, we can always find more budget.<\/p>\n<p align=\"left\">A Forbes magazine article about the Gartner survey said &#8220;Changing market dynamics, an empowered buyer, channel proliferation and a connected economy open up a wealth of strategic growth opportunities for organizations in every sector.&#8221;<\/p>\n<p align=\"left\">Who wouldn&#8217;t invest more budget in growth?<\/p>\n<p align=\"left\">The article said, &#8220;For marketers in 2015, it&#8217;s less about digital marketing than marketing in a digital world. Hence, marketers manage a much more balanced and integrated marketing mix than in previous years.&#8221;<\/p>\n<p align=\"left\">Is it time for you to spread the word that digital doesn&#8217;t replace broadcast, but rather is a component in an integrated marketing mix with radio to increase the sales?<\/p>\n<p align=\"left\">Contact <a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20about%20SoundADvice\" target=\"_blank\" shape=\"rect\">wayne@wensmedia.com<\/a>\u00a0to arrange a no-obligation online meeting to learn how our SoundADvice radio e-marketing system and Winning in the New Media Economy advertiser seminars are helping radio sales professionals sell more radio in 2015 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re hearing a lot about digital cutting into radio advertising budgets&#8230;.but does that need to be the case? According to a survey by technology research firm Gartner Inc., 68% of senior marketing executives said that their company had a separate digital marketing budget. According to the survey, marketing executives are three times more likely to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-924","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio Versus Digital Myth - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-versus-digital-myth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio Versus Digital Myth - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"We&#8217;re hearing a lot about digital cutting into radio advertising budgets&#8230;.but does that need to be the case? 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