Advertising often reflects what society wants rather than moving society in the best direction.<\/p>\n
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For example, everyone seems to want things the ‘fast and easy way.’ In 1925 Lucky Strike cigarettes advertised that women could lose easily lose weight if they simply “Reach for a Lucky instead of a sweet.” The campaign was able to fuel a Cigarette Diet fad that lasted nearly ten years because people wanted to believe in fast and easy results.<\/p>\n
Today, you can still hear Marie Osmond promoting “Lose 5 pounds in one week with Fast Five Plus.” There still seems to be a huge appetite (pardon the pun) for fast and easy.
\nDoing my research for this ENS on Sales I discovered there was no shortage of promises to achieve your goals, fast and easy. I even found a company promoting a conference called ‘Succeed Faster.’
\nAt ENS Media we have a less appealing, but proven success formula. Our motto is:<\/p>\n
“Extraordinary revenues require extraordinary effort, extraordinary innovation and extraordinary creativity”.<\/i><\/b><\/p>\n
\n<\/i><\/b>A little common sense dictates that if the fast lane to success sounds too good to be true, it probably is too good to be true.<\/p>\n
We have seen some companies succeed with only extraordinary effort, or only extraordinary innovation or extraordinary creativity, but our bet is always on combining all three in a proven road to success.<\/p>\n