{"id":93,"date":"2011-06-12T16:06:38","date_gmt":"2011-06-12T16:06:38","guid":{"rendered":"http:\/\/www.wensmedia.com\/\/salesarchive\/permalink\/2011\/6\/12\/120638.html"},"modified":"2011-06-12T16:06:38","modified_gmt":"2011-06-12T16:06:38","slug":"error-by-omission","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/error-by-omission\/","title":{"rendered":"Error By Omission"},"content":{"rendered":"

Error by Omission<\/span><\/b><\/p>\n

           I’ve had it with broadcast sales and management types accepting the misleading information disseminated by digital media ‘gurus’!<\/span><\/div>\n
          Their blogs, media releases and seminars might not lie, buy they certainly leave out important information about our heightened role in the new media landscape….and we let them!<\/span><\/div>\n
          I recently spoke at a broadcast association conference where one of my fellow speakers was a ‘Facebook guru’.<\/span><\/div>\n
          She posed this question to an audience of radio and TV managers;<\/span><\/div>\n
“If you wake up tomorrow with a terrible toothache are you more likely to;<\/span><\/i><\/div>\n
a.)   <\/span><\/span><\/i>Go to the mailbox and hope Valpak has a dentist’s coupon?<\/span><\/i><\/div>\n
b.) <\/span><\/i>Search the internet on Google for dentists?<\/span><\/i><\/div>\n
c.)   <\/span><\/span><\/i>Go to a friend you trust on Facebook to recommend a dentist?”<\/span><\/i><\/div>\n
The answer to this loaded question was all too obvious. But not one of the broadcasters in the room stood up to pose a fourth option;<\/span><\/div>\n
d.) <\/span><\/i>“Call a dentist who had created an awareness and preference and presold you with a consistent radio or TV campaign?”<\/span><\/i><\/div>\n
Again, the answer would be obvious because you wouldn’t have to go online or search anywhere….you already have an awareness and familiarity with a dentist who has properly branded his\/her practice!<\/span><\/div>\n
          Radio is old news. No one goes to their industry conferences to hear about radio…they’ve been there, done that. And your prospects’ trade magazines aren’t publishing articles about anything old or traditional….that’s just not news.<\/span><\/div>\n
          The digital media bloggers, consultants, authors and guru’s don’t mention us either. But their teachings are an error by omission. <\/span><\/div>\n
          I recently read an article that included this graph showing that smartphone users take action or buy;<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

Error by Omission            I’ve had it with broadcast sales and management types accepting the misleading information disseminated by digital media ‘gurus’!           Their blogs, media releases and seminars might not lie, buy they certainly leave out important information about our heightened role in the new media landscape….and we let them!           I recently spoke […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-93","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=93"}],"version-history":[{"count":0,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/93\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=93"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}