{"id":931,"date":"2015-03-18T21:17:52","date_gmt":"2015-03-18T21:17:52","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=931"},"modified":"2015-04-23T21:19:40","modified_gmt":"2015-04-23T21:19:40","slug":"your-best-salesperson","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/","title":{"rendered":"Your Best Salesperson"},"content":{"rendered":"

It never ceases to amaze me how many stations do not utilize their best salespeople.<\/p>\n

Who are your best salespeople? Your clients!<\/p>\n

No one on your sales staff can make a more credible case for radio and your station, than a happy advertiser on your station.<\/p>\n

Look at an email one of the regional sales managers we work with sent to his market managers this week. (The names have been changed to protect identity)<\/p>\n

 <\/p>\n

Hi guys,<\/i><\/p>\n

As I mentioned in the call this morning, we have been running our ‘Ens Testimonials’ on-air at WKRP since the beginning of January.\u00a0 The formula we set up has always been promoting radio first, then WKRP working for the client in the spot and I’ve been rotating 4 spots per day.\u00a0 <\/i><\/p>\n

While the leads haven’t been pouring in, we never get any call ins at WKRP but since running these we’ve received 20-25 leads and the team has definitely closed SEVERAL.\u00a0 I estimate about $40,000 so far.<\/i><\/p>\n

 <\/p>\n

Here is a station that “never gets call-ins” that is now getting leads and sales from airing on-air advertiser testimonials.<\/p>\n

So why aren’t you airing, mailing, publishing and printing client testimonials for radio and your stations?<\/p>\n

 <\/p>\n

P.S. Our SoundADvice member stations receive two monthly, free 10-minute videos on how to capture testimonials and how to use them more effectively. Contact wayne@wensmedia.com<\/a> to inquire about your station becoming a member of SoundADvice, the radio e-marketing system that helping convert more radio advertisers every week.<\/p>\n","protected":false},"excerpt":{"rendered":"

It never ceases to amaze me how many stations do not utilize their best salespeople. Who are your best salespeople? Your clients! No one on your sales staff can make a more credible case for radio and your station, than a happy advertiser on your station. Look at an email one of the regional sales […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-931","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nYour Best Salesperson - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Best Salesperson - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"It never ceases to amaze me how many stations do not utilize their best salespeople. Who are your best salespeople? Your clients! No one on your sales staff can make a more credible case for radio and your station, than a happy advertiser on your station. Look at an email one of the regional sales […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ENSMediaUSA\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-18T21:17:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-23T21:19:40+00:00\" \/>\n<meta name=\"author\" content=\"ensonsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ensonsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/\"},\"author\":{\"name\":\"ensonsales\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\"},\"headline\":\"Your Best Salesperson\",\"datePublished\":\"2015-03-18T21:17:52+00:00\",\"dateModified\":\"2015-04-23T21:19:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/\"},\"wordCount\":257,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/\",\"name\":\"Your Best Salesperson - ENS on Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\"},\"datePublished\":\"2015-03-18T21:17:52+00:00\",\"dateModified\":\"2015-04-23T21:19:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/your-best-salesperson\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Best Salesperson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"name\":\"ENS on Sales\",\"description\":\"All About Radio Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\",\"name\":\"ENS on Sales\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"ENS on Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\",\"name\":\"ensonsales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"caption\":\"ensonsales\"},\"description\":\"Duane Christensen leads ENS Media and is the owner \\\/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.\",\"sameAs\":[\"https:\\\/\\\/www.ensmediausa.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/ENSMediaUSA\"],\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/author\\\/ensonsales\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Best Salesperson - ENS on Sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/","og_locale":"en_US","og_type":"article","og_title":"Your Best Salesperson - ENS on Sales","og_description":"It never ceases to amaze me how many stations do not utilize their best salespeople. Who are your best salespeople? Your clients! No one on your sales staff can make a more credible case for radio and your station, than a happy advertiser on your station. Look at an email one of the regional sales […]","og_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/","og_site_name":"ENS on Sales","article_author":"https:\/\/www.facebook.com\/ENSMediaUSA","article_published_time":"2015-03-18T21:17:52+00:00","article_modified_time":"2015-04-23T21:19:40+00:00","author":"ensonsales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ensonsales","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/#article","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/"},"author":{"name":"ensonsales","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180"},"headline":"Your Best Salesperson","datePublished":"2015-03-18T21:17:52+00:00","dateModified":"2015-04-23T21:19:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/"},"wordCount":257,"commentCount":0,"publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/","name":"Your Best Salesperson - ENS on Sales","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website"},"datePublished":"2015-03-18T21:17:52+00:00","dateModified":"2015-04-23T21:19:40+00:00","breadcrumb":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/your-best-salesperson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ensmediausa.com\/ens-on-sales\/"},{"@type":"ListItem","position":2,"name":"Your Best Salesperson"}]},{"@type":"WebSite","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","name":"ENS on Sales","description":"All About Radio Sales","publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization","name":"ENS on Sales","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","width":1000,"height":1000,"caption":"ENS on Sales"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180","name":"ensonsales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","caption":"ensonsales"},"description":"Duane Christensen leads ENS Media and is the owner \/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.","sameAs":["https:\/\/www.ensmediausa.com\/","https:\/\/www.facebook.com\/ENSMediaUSA"],"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/author\/ensonsales\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/peKYOs-f1","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=931"}],"version-history":[{"count":3,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/931\/revisions"}],"predecessor-version":[{"id":934,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/931\/revisions\/934"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}