{"id":935,"date":"2015-03-26T21:19:55","date_gmt":"2015-03-26T21:19:55","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=935"},"modified":"2015-04-23T21:21:06","modified_gmt":"2015-04-23T21:21:06","slug":"lets-get-real","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/lets-get-real\/","title":{"rendered":"Let’s Get Real"},"content":{"rendered":"

Those of you who have attended my advertising seminars know that\u00a0I’m a proponent of selling the ‘warm and fuzzies.’ I’m committed to\u00a0the concept that people buy from their hearts, and only rationalize the decision their heart has made, logically.<\/p>\n

Our Electronic Media Marketing Funnel, where “radio inspires and internet informs,” has helped hundreds of radio sales people convert previous print advertisers to a radio and internet media mix.
\nBut I’m also the first to admit that warm and fuzzies, or emotions alone, won’t make the sale. Your advertisers need both emotions and logic to close a sale. That is why many ‘buy local’ campaigns fail…they create a nice warm feeling, but no results.<\/p>\n

Selling your ‘buy local’ campaign to local advertisers may be lucrative for your stations, but you owe it to your clients to turn the emotional\u00a0Buy\u00a0Local campaign into increased sales with some solid reasons why consumers should buy local.<\/p>\n

When Japanese auto manufacturers started to penetrate the North American markets in the mid sixties, we launched ‘buy American’ campaigns only to see the import auto makers’ market share continue to grow.<\/p>\n

Simple flag waving was not enough to stem the growth of\u00a0import auto sales.\u00a0Their\u00a0growth was only tempered when ‘the big three,’ General Motors, Ford and Chrysler,\u00a0woke up and started making better cars.<\/p>\n

Your local advertisers have to do the same. ‘Buy\u00a0Local’ is a great umbrella theme, but without some teeth, some solid logical examples of what’s in it for the consumer to do so, the emotion alone won’t motivate more sales.<\/p>\n

Do you want your local businesses to discover how important radio can be in the new media landscape? If so, contact wayne@wensmedia.com<\/a> to arrange an online meeting to discuss how our radio e-marketing system can work for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Those of you who have attended my advertising seminars know that\u00a0I’m a proponent of selling the ‘warm and fuzzies.’ I’m committed to\u00a0the concept that people buy from their hearts, and only rationalize the decision their heart has made, logically. Our Electronic Media Marketing Funnel, where “radio inspires and internet informs,” has helped hundreds of radio […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-935","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nLet's Get Real - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/lets-get-real\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Let's Get Real - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"Those of you who have attended my advertising seminars know that\u00a0I’m a proponent of selling the ‘warm and fuzzies.’ I’m committed to\u00a0the concept that people buy from their hearts, and only rationalize the decision their heart has made, logically. 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