{"id":959,"date":"2015-02-28T17:57:11","date_gmt":"2015-02-28T17:57:11","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=959"},"modified":"2016-02-05T17:59:09","modified_gmt":"2016-02-05T17:59:09","slug":"3-keys-to-success","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/3-keys-to-success\/","title":{"rendered":"3 Keys to Success"},"content":{"rendered":"<p>Prior to the internet, most retailers counted on high traffic locations for their customers to find them. \u00a0It was often said the three keys to retail success were &#8220;location, location, location.&#8221;<\/p>\n<p>Today, customers need not invest their time driving or walking in search of a business. \u00a0They simply search online to find the products or services they need.<\/p>\n<p>In this new world, the most important location your advertisers can have is in the minds of your audience.<\/p>\n<p>The purpose of advertising is to create a pre-need awareness and preference for a business, so that their prospects search for them by name.<\/p>\n<p>And it&#8217;s always better for a business\u00a0to be sought online, than to be found by accident along with a list of their competitors.<\/p>\n<p>The perfect media mix today begins with intrusive radio to create a position in customers&#8217; minds, backed up by helpful and informative web content to capitalize on the preference that radio has created for them.<\/p>\n<p>ENS Media&#8217;s local Share-of-Mind Surveys prove time and time again that less than 6% of consumers will click exclusively on the first business their search engine reveals if they have not heard of them.<\/p>\n<p>Approximately 77% prefer to visit the website of and do business with, businesses they have heard of or were familiar with. \u00a0So Share-of-Mind (SOM) is in fact the best Search Engine Optimization (SEO)<\/p>\n<p>As you plan for a successful 2016, have you considered facilitating our Local Share-of-Mind Surveys in your market to uncover new leads, to train your sales team how to sell more radio to create top-of-mind awareness, and to educate your advertisers how to generate more web traffic with intrusive radio campaigns?<\/p>\n<p>If you want more new revenue in 2016 and beyond, contact<a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20about%20local%20Share-of-Mind%20Surveys\" target=\"_blank\" shape=\"rect\">wayne@wensmedia.com<\/a> to explore the feasibility of a Local Share-of-Mind Survey in your market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prior to the internet, most retailers counted on high traffic locations for their customers to find them. \u00a0It was often said the three keys to retail success were &#8220;location, location, location.&#8221; Today, customers need not invest their time driving or walking in search of a business. \u00a0They simply search online to find the products or [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[4,6,5,7,8],"class_list":["post-959","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-keys-to-success","tag-perfect-media-mix","tag-purpose-of-advertising","tag-share-of-mind","tag-toma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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