{"id":961,"date":"2015-05-12T18:02:14","date_gmt":"2015-05-12T18:02:14","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=961"},"modified":"2016-02-05T18:11:19","modified_gmt":"2016-02-05T18:11:19","slug":"are-you-leading-or-following","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/are-you-leading-or-following\/","title":{"rendered":"Are you Leading or Following?"},"content":{"rendered":"<table id=\"content_LETTER.BLOCK6\" class=\"BlockMargin\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" align=\"left\">\n<h4>When I was a rookie radio rep, it only took me only a few months to start out-billing the more experienced senior reps on the team. Why?<\/h4>\n<h4>Not because I&#8217;m a genius, but because I knew my competition.<\/h4>\n<h4>Back then, newspaper was our biggest competitor, and I had worked in newspaper prior to making the leap to radio. I knew newspaper&#8217;s strengths&#8230;.and their weaknesses!Your competitors today live in an online and mobile digital world. You won&#8217;t be able to sell radio&#8217;s fit and capture a significant share of new media budgets in this age of electronic media if you don&#8217;t know your competitors better than your clients and prospects do.<\/h4>\n<h4>Get online, be mobile, take night courses, and learn everything you can to be a true sustaining resource to your local advertisers. Otherwise, the next technically savvy rookie to join your team will be quickly out-billing you.<\/h4>\n<h4>Contact <a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20to%20help%20us%20sell%20more%20Radio\" target=\"_blank\" shape=\"rect\">Wayne@wensmedia.com<\/a> to inquire how we can help you sell more Radio advertising in 2016 and beyond.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><a name=\"LETTER.BLOCK7\"><\/a><\/h4>\n<table id=\"content_LETTER.BLOCK7\" class=\"BlockMargin Article2BG\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#FFFFFF\">\n<tbody>\n<tr>\n<td class=\"Article2Text\" colspan=\"1\" rowspan=\"1\" align=\"left\">\n<h4>\u00a0 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\" alt=\"\" width=\"97\" height=\"68\" name=\"ACCOUNT.IMAGE.19\" border=\"0\" hspace=\"5\" vspace=\"5\" \/><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>When I was a rookie radio rep, it only took me only a few months to start out-billing the more experienced senior reps on the team. Why? Not because I&#8217;m a genius, but because I knew my competition. Back then, newspaper was our biggest competitor, and I had worked in newspaper prior to making the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-961","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=961"}],"version-history":[{"count":4,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/961\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/961\/revisions\/972"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}