{"id":978,"date":"2015-06-09T18:32:05","date_gmt":"2015-06-09T18:32:05","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=978"},"modified":"2016-02-05T20:04:52","modified_gmt":"2016-02-05T20:04:52","slug":"radio-with-a-capital-r","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-with-a-capital-r\/","title":{"rendered":"Radio with a Capital &#8216;R&#8217;"},"content":{"rendered":"<table id=\"content_LETTER.BLOCK6\" class=\"BlockMargin\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" align=\"left\">\n<h4>You may have noticed in our last ENS on Sales that I&#8217;ve started spelling Radio with a capital R.<\/h4>\n<h4>\u00a0Proper names always begin with a capital letter, and Radio is the proper name of a media that&#8217;s proven to work. The TV guys have always spelled TV with caps, rather than tv.<\/h4>\n<h4>Ironically, our &#8216;Three R&#8217;s Formula&#8217; has been one of the formulas we&#8217;ve used to sell more Radio.<\/h4>\n<h4 style=\"text-align: center;\"><strong>Reach\u00a0 X\u00a0 Repetition\u00a0 X\u00a0 Relevance of the message = Results<\/strong><\/h4>\n<h4>Is it time that your account executives, and your advertisers, learned the various formulas for creating advertising that works?<\/h4>\n<h4>Contact <a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=Please%20contact%20me%20to%20help%20me%20sell%20more%20Radio%20advertising\" target=\"_blank\" shape=\"rect\">wayne@wensmedia.com<\/a>\u00a0 to inquire how we can help you sell more Radio advertising in 2016 and beyond.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><a name=\"LETTER.BLOCK7\"><\/a><\/h4>\n<table id=\"content_LETTER.BLOCK7\" class=\"BlockMargin Article2BG\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#FFFFFF\">\n<tbody>\n<tr>\n<td class=\"Article2Text\" colspan=\"1\" rowspan=\"1\" align=\"left\">\n<h4>\u00a0 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\" alt=\"\" width=\"97\" height=\"68\" name=\"ACCOUNT.IMAGE.19\" border=\"0\" hspace=\"5\" vspace=\"5\" \/><\/h4>\n<h4 align=\"left\"><a href=\"mailto:wayne@wensmedia.com\" target=\"_blank\" shape=\"rect\">Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>You may have noticed in our last ENS on Sales that I&#8217;ve started spelling Radio with a capital R. \u00a0Proper names always begin with a capital letter, and Radio is the proper name of a media that&#8217;s proven to work. The TV guys have always spelled TV with caps, rather than tv. Ironically, our &#8216;Three [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,18,13,19,21,20,17],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising","tag-formula","tag-radio-works","tag-reach","tag-relevance","tag-repetition","tag-three-rs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio with a Capital &#039;R&#039; - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-with-a-capital-r\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio with a Capital &#039;R&#039; - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"You may have noticed in our last ENS on Sales that I&#8217;ve started spelling Radio with a capital R. \u00a0Proper names always begin with a capital letter, and Radio is the proper name of a media that&#8217;s proven to work. 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