{"id":978,"date":"2015-06-09T18:32:05","date_gmt":"2015-06-09T18:32:05","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=978"},"modified":"2016-02-05T20:04:52","modified_gmt":"2016-02-05T20:04:52","slug":"radio-with-a-capital-r","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-with-a-capital-r\/","title":{"rendered":"Radio with a Capital ‘R’"},"content":{"rendered":"\n\n\n
\n

You may have noticed in our last ENS on Sales that I’ve started spelling Radio with a capital R.<\/h4>\n

\u00a0Proper names always begin with a capital letter, and Radio is the proper name of a media that’s proven to work. The TV guys have always spelled TV with caps, rather than tv.<\/h4>\n

Ironically, our ‘Three R’s Formula’ has been one of the formulas we’ve used to sell more Radio.<\/h4>\n

Reach\u00a0 X\u00a0 Repetition\u00a0 X\u00a0 Relevance of the message = Results<\/strong><\/h4>\n

Is it time that your account executives, and your advertisers, learned the various formulas for creating advertising that works?<\/h4>\n

Contact wayne@wensmedia.com<\/a>\u00a0 to inquire how we can help you sell more Radio advertising in 2016 and beyond.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/a><\/h4>\n\n\n\n
\n

\u00a0 \"\"<\/h4>\n

Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

You may have noticed in our last ENS on Sales that I’ve started spelling Radio with a capital R. \u00a0Proper names always begin with a capital letter, and Radio is the proper name of a media that’s proven to work. The TV guys have always spelled TV with caps, rather than tv. Ironically, our ‘Three […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[22,18,13,19,21,20,17],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising","tag-formula","tag-radio-works","tag-reach","tag-relevance","tag-repetition","tag-three-rs"],"yoast_head":"\nRadio with a Capital 'R' - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-with-a-capital-r\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio with a Capital 'R' - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"You may have noticed in our last ENS on Sales that I’ve started spelling Radio with a capital R. \u00a0Proper names always begin with a capital letter, and Radio is the proper name of a media that’s proven to work. 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