{"id":978,"date":"2015-06-09T18:32:05","date_gmt":"2015-06-09T18:32:05","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=978"},"modified":"2016-02-05T20:04:52","modified_gmt":"2016-02-05T20:04:52","slug":"radio-with-a-capital-r","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radio-with-a-capital-r\/","title":{"rendered":"Radio with a Capital ‘R’"},"content":{"rendered":"\n\n\n
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You may have noticed in our last ENS on Sales that I’ve started spelling Radio with a capital R.<\/h4>\n

\u00a0Proper names always begin with a capital letter, and Radio is the proper name of a media that’s proven to work. The TV guys have always spelled TV with caps, rather than tv.<\/h4>\n

Ironically, our ‘Three R’s Formula’ has been one of the formulas we’ve used to sell more Radio.<\/h4>\n

Reach\u00a0 X\u00a0 Repetition\u00a0 X\u00a0 Relevance of the message = Results<\/strong><\/h4>\n

Is it time that your account executives, and your advertisers, learned the various formulas for creating advertising that works?<\/h4>\n

Contact wayne@wensmedia.com<\/a>\u00a0 to inquire how we can help you sell more Radio advertising in 2016 and beyond.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/a><\/h4>\n\n\n\n
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\u00a0 \"\"<\/h4>\n

Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

You may have noticed in our last ENS on Sales that I’ve started spelling Radio with a capital R. \u00a0Proper names always begin with a capital letter, and Radio is the proper name of a media that’s proven to work. The TV guys have always spelled TV with caps, rather than tv. Ironically, our ‘Three […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[22,18,13,19,21,20,17],"class_list":["post-978","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertising","tag-formula","tag-radio-works","tag-reach","tag-relevance","tag-repetition","tag-three-rs"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=978"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/978\/revisions"}],"predecessor-version":[{"id":979,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/978\/revisions\/979"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}