{"id":980,"date":"2015-06-16T19:48:15","date_gmt":"2015-06-16T19:48:15","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=980"},"modified":"2016-02-05T20:05:00","modified_gmt":"2016-02-05T20:05:00","slug":"whats-new","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/whats-new\/","title":{"rendered":"What’s New"},"content":{"rendered":"\n\n\n
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\u00a0Marketers have always known the power of the word ‘new’.<\/h4>\n

\u00a0 \u00a0 From packaged goods distributors who advertised ‘new and improved’ to the digital media folks who describe their platforms as ‘new media’, there is no disputing the allure of all things new.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0But here’s the thing. For business categories that don’t currently advertise on radio, radio can be positioned as the something ‘new’ they are looking for.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0As some of our better advertiser categories take budget from radio to try new media, radio can be new media for advertisers that are losing confidence in their old print or Yellow Pages stand-bys.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0Our Share-of-Mind surveys in more than 100 markets across North America have proven our Share-of-Voice = Share-of-Mind = Share-of-Market formula.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0When you crack a new advertiser who has no competitors advertising on your station they automatically have the dominant share of voice with your audience, and the results will amaze even you!<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/a><\/h4>\n\n\n\n
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\u00a0 \"\"<\/h4>\n

Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

\u00a0Marketers have always known the power of the word ‘new’. \u00a0 \u00a0 From packaged goods distributors who advertised ‘new and improved’ to the digital media folks who describe their platforms as ‘new media’, there is no disputing the allure of all things new. \u00a0 \u00a0 \u00a0 \u00a0But here’s the thing. For business categories that don’t […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24,23,9,26,7,25],"class_list":["post-980","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-advertiser","tag-new","tag-radio","tag-share-of-market","tag-share-of-mind","tag-share-of-voice"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=980"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/980\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/980\/revisions\/981"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}