{"id":982,"date":"2015-06-24T20:45:47","date_gmt":"2015-06-24T20:45:47","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=982"},"modified":"2016-02-05T20:05:12","modified_gmt":"2016-02-05T20:05:12","slug":"the-myth-of-complete-disruption","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/","title":{"rendered":"The Myth of Complete Disruption"},"content":{"rendered":"<table id=\"content_LETTER.BLOCK6\" class=\"BlockMargin\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#ffffff\">\n<tbody>\n<tr>\n<td colspan=\"1\" rowspan=\"1\" align=\"left\">\n<h4>One of the blogs I read this week said, &#8220;Mobile has completely disrupted digital marketing&#8221;.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I have not seen piles of laptops along the roadside on garbage pick-up day with the move to mobile anymore than I saw radios piled in a heap when the internet began in 1982. \u00a0We continue to use laptops, and radio, even as we add new media to our lives.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0And while there is no doubt the digital marketing world continues to change faster than a speeding bullet, &#8216;complete disruption&#8217; is an over-statement. This complete disruption myth is one that has been repeated almost weekly as the internet, search engine optimization, social media, mobile and a long list of digital marketing alternatives evolves.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0As our digital media expert, Alysia Taylor, explains it, &#8220;These changes are an evolution, not a revolution.&#8221;<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Imagine being a business owner in 2004 who bought the &#8216;complete disruption&#8217; story with the introduction of MySpace, the self-proclaimed first social media. What would have happened had you put all of your eggs in that marketing basket just before Twitter, Facebook, and a long list of other social media evolved?<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0No business wants to be left behind in the evolution of electronic media. At the same time, as this world changes ever-faster, there is a great deal of comfort, and success, in continuing to use tried and proven heritage media like radio as the constant in this chaos.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0The announced complete disruption has not made allowance for the fact that one of the oldest electronic media, radio, continues to reach in excess of 90% of adults every week, in spite of all of the new media introductions.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I would never discourage an advertiser from trying something new. But we also owe it to advertisers who want to sleep at night, to point out a constant that they can rely upon during this evolution&#8230;.radio advertising.<\/h4>\n<h4>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Our Winning in the New Media Economy advertiser seminars and local market surveys are convincing local advertisers across North America to include radio as a primary media in their media mix. Contact <a href=\"mailto:wayne@wensmedia.com;angela@wensmedia.com?subject=I%20would%20like%20to%20know%20more%20about%20your%20Winning%20in%20the%20New%20Media%20Economy%20Seminar\" target=\"_blank\" shape=\"rect\">wayne@wensmedia.com<\/a> if you would like to facilitate our surveys and seminars in your market.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><a name=\"LETTER.BLOCK7\"><\/a><\/h4>\n<table id=\"content_LETTER.BLOCK7\" class=\"BlockMargin Article2BG\" border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"15\" bgcolor=\"#FFFFFF\">\n<tbody>\n<tr>\n<td class=\"Article2Text\" colspan=\"1\" rowspan=\"1\" align=\"left\">\n<h4>\u00a0 <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\" alt=\"\" width=\"97\" height=\"68\" name=\"ACCOUNT.IMAGE.19\" border=\"0\" hspace=\"5\" vspace=\"5\" \/><\/h4>\n<h4 align=\"left\"><a href=\"mailto:wayne@wensmedia.com\" target=\"_blank\" shape=\"rect\">Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>One of the blogs I read this week said, &#8220;Mobile has completely disrupted digital marketing&#8221;. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I have not seen piles of laptops along the roadside on garbage pick-up day with the move to mobile anymore than I saw radios piled in a heap when the internet began in 1982. \u00a0We continue [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[28,31,30,29,27,9],"class_list":["post-982","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-digital-marketing","tag-electronic-media","tag-marketing","tag-mobile","tag-myths","tag-radio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Myth of Complete Disruption - ENS on Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Myth of Complete Disruption - ENS on Sales\" \/>\n<meta property=\"og:description\" content=\"One of the blogs I read this week said, &#8220;Mobile has completely disrupted digital marketing&#8221;. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I have not seen piles of laptops along the roadside on garbage pick-up day with the move to mobile anymore than I saw radios piled in a heap when the internet began in 1982. \u00a0We continue [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/\" \/>\n<meta property=\"og:site_name\" content=\"ENS on Sales\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ENSMediaUSA\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-24T20:45:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-05T20:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\" \/>\n<meta name=\"author\" content=\"ensonsales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ensonsales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/\"},\"author\":{\"name\":\"ensonsales\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\"},\"headline\":\"The Myth of Complete Disruption\",\"datePublished\":\"2015-06-24T20:45:47+00:00\",\"dateModified\":\"2016-02-05T20:05:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/\"},\"wordCount\":364,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mlsvc01-prod.s3.amazonaws.com\\\/fac4cac7201\\\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\",\"keywords\":[\"Digital Marketing\",\"Electronic Media\",\"Marketing\",\"Mobile\",\"Myths\",\"Radio\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/\",\"name\":\"The Myth of Complete Disruption - ENS on Sales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mlsvc01-prod.s3.amazonaws.com\\\/fac4cac7201\\\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\",\"datePublished\":\"2015-06-24T20:45:47+00:00\",\"dateModified\":\"2016-02-05T20:05:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mlsvc01-prod.s3.amazonaws.com\\\/fac4cac7201\\\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\",\"contentUrl\":\"https:\\\/\\\/mlsvc01-prod.s3.amazonaws.com\\\/fac4cac7201\\\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/uncategorized\\\/the-myth-of-complete-disruption\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Myth of Complete Disruption\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#website\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"name\":\"ENS on Sales\",\"description\":\"All About Radio Sales\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#organization\",\"name\":\"ENS on Sales\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"contentUrl\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Ens-Media-logo-square.png\",\"width\":1000,\"height\":1000,\"caption\":\"ENS on Sales\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/#\\\/schema\\\/person\\\/74b922927ea9a0ddb2c3c3211c970180\",\"name\":\"ensonsales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g\",\"caption\":\"ensonsales\"},\"description\":\"Duane Christensen leads ENS Media and is the owner \\\/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.\",\"sameAs\":[\"https:\\\/\\\/www.ensmediausa.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/ENSMediaUSA\"],\"url\":\"https:\\\/\\\/www.ensmediausa.com\\\/ens-on-sales\\\/author\\\/ensonsales\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Myth of Complete Disruption - ENS on Sales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/","og_locale":"en_US","og_type":"article","og_title":"The Myth of Complete Disruption - ENS on Sales","og_description":"One of the blogs I read this week said, &#8220;Mobile has completely disrupted digital marketing&#8221;. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I have not seen piles of laptops along the roadside on garbage pick-up day with the move to mobile anymore than I saw radios piled in a heap when the internet began in 1982. \u00a0We continue [&hellip;]","og_url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/","og_site_name":"ENS on Sales","article_author":"https:\/\/www.facebook.com\/ENSMediaUSA","article_published_time":"2015-06-24T20:45:47+00:00","article_modified_time":"2016-02-05T20:05:12+00:00","og_image":[{"url":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg","type":"","width":"","height":""}],"author":"ensonsales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ensonsales","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/#article","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/"},"author":{"name":"ensonsales","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180"},"headline":"The Myth of Complete Disruption","datePublished":"2015-06-24T20:45:47+00:00","dateModified":"2016-02-05T20:05:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/"},"wordCount":364,"publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/#primaryimage"},"thumbnailUrl":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg","keywords":["Digital Marketing","Electronic Media","Marketing","Mobile","Myths","Radio"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/","name":"The Myth of Complete Disruption - ENS on Sales","isPartOf":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/#primaryimage"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/#primaryimage"},"thumbnailUrl":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg","datePublished":"2015-06-24T20:45:47+00:00","dateModified":"2016-02-05T20:05:12+00:00","breadcrumb":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/#primaryimage","url":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg","contentUrl":"https:\/\/mlsvc01-prod.s3.amazonaws.com\/fac4cac7201\/f5a065d9-6c44-4f16-a7c3-883ca38ef685.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ensmediausa.com\/ens-on-sales\/"},{"@type":"ListItem","position":2,"name":"The Myth of Complete Disruption"}]},{"@type":"WebSite","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#website","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","name":"ENS on Sales","description":"All About Radio Sales","publisher":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ensmediausa.com\/ens-on-sales\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#organization","name":"ENS on Sales","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/","url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","contentUrl":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-content\/uploads\/2026\/08\/Ens-Media-logo-square.png","width":1000,"height":1000,"caption":"ENS on Sales"},"image":{"@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ensmediausa.com\/ens-on-sales\/#\/schema\/person\/74b922927ea9a0ddb2c3c3211c970180","name":"ensonsales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bcf6a0f3ea1858de8bfda4a1e780fbdb6c0ee5c52677ae060b8525678536edf3?s=96&r=g","caption":"ensonsales"},"description":"Duane Christensen leads ENS Media and is the owner \/ operator of 9 Yards Marketing. For more than 20 years, he\u2019s worked alongside local radio stations, advertising clients and media sales teams\u2014helping businesses communicate better and helping salespeople become more useful to their customers. He writes ENS on Sales with one goal: practical ideas radio and media sellers can actually use.","sameAs":["https:\/\/www.ensmediausa.com\/","https:\/\/www.facebook.com\/ENSMediaUSA"],"url":"https:\/\/www.ensmediausa.com\/ens-on-sales\/author\/ensonsales\/"}]}},"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/peKYOs-fQ","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=982"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/982\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/982\/revisions\/983"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}