{"id":982,"date":"2015-06-24T20:45:47","date_gmt":"2015-06-24T20:45:47","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=982"},"modified":"2016-02-05T20:05:12","modified_gmt":"2016-02-05T20:05:12","slug":"the-myth-of-complete-disruption","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/the-myth-of-complete-disruption\/","title":{"rendered":"The Myth of Complete Disruption"},"content":{"rendered":"\n\n\n
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One of the blogs I read this week said, “Mobile has completely disrupted digital marketing”.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I have not seen piles of laptops along the roadside on garbage pick-up day with the move to mobile anymore than I saw radios piled in a heap when the internet began in 1982. \u00a0We continue to use laptops, and radio, even as we add new media to our lives.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0And while there is no doubt the digital marketing world continues to change faster than a speeding bullet, ‘complete disruption’ is an over-statement. This complete disruption myth is one that has been repeated almost weekly as the internet, search engine optimization, social media, mobile and a long list of digital marketing alternatives evolves.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0As our digital media expert, Alysia Taylor, explains it, “These changes are an evolution, not a revolution.”<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Imagine being a business owner in 2004 who bought the ‘complete disruption’ story with the introduction of MySpace, the self-proclaimed first social media. What would have happened had you put all of your eggs in that marketing basket just before Twitter, Facebook, and a long list of other social media evolved?<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0No business wants to be left behind in the evolution of electronic media. At the same time, as this world changes ever-faster, there is a great deal of comfort, and success, in continuing to use tried and proven heritage media like radio as the constant in this chaos.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0The announced complete disruption has not made allowance for the fact that one of the oldest electronic media, radio, continues to reach in excess of 90% of adults every week, in spite of all of the new media introductions.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I would never discourage an advertiser from trying something new. But we also owe it to advertisers who want to sleep at night, to point out a constant that they can rely upon during this evolution….radio advertising.<\/h4>\n

\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Our Winning in the New Media Economy advertiser seminars and local market surveys are convincing local advertisers across North America to include radio as a primary media in their media mix. Contact wayne@wensmedia.com<\/a> if you would like to facilitate our surveys and seminars in your market.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

One of the blogs I read this week said, “Mobile has completely disrupted digital marketing”. \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0I have not seen piles of laptops along the roadside on garbage pick-up day with the move to mobile anymore than I saw radios piled in a heap when the internet began in 1982. \u00a0We continue […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[28,31,30,29,27,9],"class_list":["post-982","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-digital-marketing","tag-electronic-media","tag-marketing","tag-mobile","tag-myths","tag-radio"],"_links":{"self":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/comments?post=982"}],"version-history":[{"count":1,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/982\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/posts\/982\/revisions\/983"}],"wp:attachment":[{"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/media?parent=982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/categories?post=982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ensmediausa.com\/ens-on-sales\/wp-json\/wp\/v2\/tags?post=982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}