{"id":984,"date":"2015-07-08T18:21:53","date_gmt":"2015-07-08T18:21:53","guid":{"rendered":"http:\/\/www.wensmedia.com\/ens-on-sales\/?p=984"},"modified":"2016-02-05T18:22:20","modified_gmt":"2016-02-05T18:22:20","slug":"radios-big-surprise","status":"publish","type":"post","link":"https:\/\/www.ensmediausa.com\/ens-on-sales\/uncategorized\/radios-big-surprise\/","title":{"rendered":"Radio’s Big Surprise"},"content":{"rendered":"\n\n\n
\n

Your clients tend to think of Millennials as permanently attached to their smartphones.<\/h4>\n

They also tend to think of radio as a medium used mostly by older people, the ones who can’t quite figure out how to work an iPod.<\/h4>\n

Both of those stereotypes are dead wrong, along with a lot of other ideas about media usage in a must read article published in Media Life Magazine.<\/h4>\n

The article quotes Nielsen’s most recent total audience report, a quarterly document that tracks media use by different age groups, shatters a number of misconceptions about new and old media use.<\/h4>\n

It says “It might surprise you to know that more Millennials listen to traditional AM\/FM radio each week than use smartphones.”<\/h4>\n

Nielsen found 93 percent of adults 18-34 listen to radio weekly, while just 80 percent report using a smartphone.<\/h4>\n

In fact, radio is the most frequently used medium among Millennials. It’s well ahead of TV at 76 percent and PCs at 49 percent.<\/h4>\n

I recommend that you copy the entire article at this link\u00a0\u00a0http:\/\/www.medialifemagazine.com\/surprising-facts-about-media-usage\/<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 and mail, email or hand deliver it to every business on the planet as a third party endorsement of radio’s continuing relevance.<\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/a><\/h4>\n\n\n\n
\n

\u00a0 \"\"<\/h4>\n

Wayne@wensmedia.com<\/a><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Your clients tend to think of Millennials as permanently attached to their smartphones. They also tend to think of radio as a medium used mostly by older people, the ones who can’t quite figure out how to work an iPod. 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