605-310-2062

[email protected]

Marketing & Motivation Consultants

ENS Media helps marketers and media to increase their sales at a profit.

ENS on Sales

ENS on Sales is Rick's free weekly tip for Media Reps and Managers.  We provide short, useful advice every week to help guide media reps and managers to become better at what they do.  Many managers tell us they find the tips as useful topics for sales training, and media reps find some of the topics useful as client leave-behinds.  We address topics such as:

  • Time Management
  • Ad Writing and Creativity
  • Creating Strategy
  • Effective Advertising
  • Prospecting
  • Motivation
  • Goal Setting
  • Best Selling Practices
  • And much more

Sign-up to get your free copy in your email every week.  You are also welcome to view our archives on the right.

 

Current ENS on Sales Issue:

Teach and Preach the Power of Radio

Does radio work? That’s a silly question, right? Sure radio works, but do your media reps believe it works?

If we’re being honest with ourselves, you know that your reps sometimes question its strength. After all, many people, like their clients, have told them repeatedly that radio doesn’t work. They’ve heard the infamous words, “I tried radio once and it didn’t work”.

Because you’re a subscriber to ENS on Sales and are reading this, I’m confident you are a believer and you know that radio does work, because we have seen it work hundreds, even thousands, of times.

It’s paramount that we continually teach and preach to our sales team about the strengths of radio and how to present it to their clients. Never take for granted that they 100% believe in the power of radio. Continue to sing its praises and give them ammunition to prove the point. Arm them with articles, statistics, and testimonials. Encourage them to read the radio trades, like Radio Sales Today, Inside Radio, Monday Morning Memo, and others.

Never stop teaching and never stop preaching the power of radio. It does work, and it works exceedingly well when executed correctly from beginning to end.

As managers, it’s our job to coach, teach, train, and motivate so that our reps do not only understand how to make it work but so that they believe that radio works. It’s a never-ending task.

When done correctly, radio creates MAGIC, it moves mountains, makes cash registers ring, makes business owners rich and gives radio media reps CONFIDENCE and BELIEF in our product and medium!

Happy Training!

For Media

SoundADvice

SoundADvice
SoundADvice is one of the most useful branding and training tools ever designed to help radio account executives obtain new clients and higher revenues...

 

 

Winning in the New Media Economy

Winning in the New Media Economy
This turnkey sales training and advertiser seminar system is proven to persuade advertisers to use more radio in their new media mix.
 
ENS Media 
6523 S. Killarney Ct.
Sioux Falls, South Dakota  57108

 

p. 605-310-2062
e. [email protected]