605-310-2062

[email protected]

Marketing & Motivation Consultants

ENS Media helps marketers and media to increase their sales at a profit.

ENS on Sales

ENS on Sales is Rick's free weekly tip for Media Reps and Managers.  We provide short, useful advice every week to help guide media reps and managers to become better at what they do.  Many managers tell us they find the tips as useful topics for sales training, and media reps find some of the topics useful as client leave-behinds.  We address topics such as:

  • Time Management
  • Ad Writing and Creativity
  • Creating Strategy
  • Effective Advertising
  • Prospecting
  • Motivation
  • Goal Setting
  • Best Selling Practices
  • And much more

Sign-up to get your free copy in your email every week.  You are also welcome to view our archives on the right.

 

Current ENS on Sales Issue:

IDEAS = DOLLAR$

 
How do you get advertisers to invest more money with you or renew with a rate increase, and how do you get that hard-to-sell prospect to consider adding your station? 
 
It’s really simple – just come up with an IDEA and present it! Every day, business owners and managers drive to and from work thinking, “How can I grow my business?” 
 
They’re looking for IDEAS; small ideas, medium ideas, and BIG IDEAS. Ideas that make sense for their business. The bigger and better the idea, the more they will invest.
 
If we are asking for more dollars (increased frequency) or asking for a rate increase (just because it’s renewal time), your chances for pushback and resistance are greatly increased. However, with a well-thought-out “IDEA”, you’ll increase your chances tenfold.
 
Your IDEAS can be a campaign ad strategy, a musical image, an audio signature, a promotion or event promoting a specific product or area of their business, or a new positioning statement or slogan. It can be anything that benefits THEM, and not you or your radio station. Your summer car giveaway might be your station’s biggest promotion of the year, but it must be presented from the advertisers’ perspective to increase your chances of selling them.
 
We suggest you view every proposal before it goes out the door to ensure it has a customer-focused “IDEA”. Selling “radio” can be challenging; selling ideas is easier, and selling BIG IDEAS… easier yet! After all, all business owners want are IDEAS on “How to GROW their business”.
 
IDEAS = DOLLAR$
 
Stop selling radio and start selling ideas!
 
If you’re looking to GROW your business in 2022 and beyond, click here to arrange an online overview. We can help grow your revenue, and help train and brand your stations and your account executives as professional marketing consultants.
 
There’s never any pressure. If you decide it’s not for you, we’ll just call it a good conversation. I’ll bet we’ll both learn something and will have made a new friend!

For Media

SoundADvice

SoundADvice
SoundADvice is one of the most useful branding and training tools ever designed to help radio account executives obtain new clients and higher revenues...

 

 

Winning in the New Media Economy

Winning in the New Media Economy
This turnkey sales training and advertiser seminar system is proven to persuade advertisers to use more radio in their new media mix.
 
ENS Media 
6523 S. Killarney Ct.
Sioux Falls, South Dakota  57108

 

phone: 605-310-2062
email: [email protected]