Monthly Archives: January 2012

Your Ten Best Investments of 2012


 Your Ten Best Investments of 2012
            In an economy plagued with uncertainty, there is only one investment you can count on consistently giving you huge sustainable returns.
            The safest investment you can make in 2012 is an investment in you!  
            In a rapidly changing world, the only sure constant in your life is you.  An investment in yourself, your tools and your career makes huge sense in the new economy. Why?
  • An investment in yourself stays with you forever, long after you have left your current position.
  • An investment in yourself gives you a competitive edge over your external and internal competitors.
  • You control the return on an investment in yourself.
Here is my Top 10 List of Investments you can make in yourself to succeed in 2012 and beyond.
1.) Training – The media world is changing, and like the old cliché says, “Whatever got you where you are today won’t be enough to get you where you want to be tomorrow.” Look for innovative training that stretches you beyond the tired industry standards your competitors have been exposed to.
2) Finances – It is hard to think when your knees are knocking. Get your financial house in order no matter how much effort or sacrifice you have to make.
3.) Breath Mints – You are a brand and the way you package and present yourself is part of that brand. An investment in good grooming and apparel creates a powerful first impression for your personal brand.
4.) Thirty Dollar Consultants – Make a point of reading at least one business book a month to keep your knowledge ahead of the curve.
5.) Accoutrements – Everything you carry or use, from your pen to your car, and from your laptop to your presentations, speaks volumes about the way you feel about yourself and your career.
6.) Networking – Membership in strategically selected clubs, like Chamber of Commerce or Ad and Sales Club can be fun, educational, provide great contacts, and enhance your social life too.
7.) Health – Joining a fitness club or investing time in a daily workout will improve your physical and mental capacity.
8.) Spirituality – Whether you get your satisfaction from family time, religion, charitable work, or any other aspect of your life that makes you a contributing member of society, you need to invest in a balanced life to have a successful career.
9.) OnlineConsider developing your own website, blog or newsletter to become known for what you know, or subscribe to services like our SoundADvice to do it for you.
10.) Vacations – A vacation is an investment in your health and your career. You’ll come back refreshed, re-charged and with some brand new ‘out of the box thinking’ that will dramatically enhance your productivity.
You are the biggest benefactor of an investment in you. Regardless what happens to your company, your market or the economy, you will never regret investing in yourself.
p.s. Any investment you make in ENS Media Inc. business development systems or sales workshops is guaranteed to give you a minimum ten to one return, or we refund your investment in full.

New Media Buzz


‘New’ Media Buzz in the New Year
            Proven technology like radio, simply does not make headlines today.
            Gottlieb Daimler introduced the first gasoline engine prototype in 1885; 127 years ago. The following year, Karl Benz received the first patent (DRP No. 37435) for a gasoline engine automobile.
            Even though the gasoline engine is the most proven and popular engine today, you won’t hear much about it in the news. Your friends won’t engage you in an enthusiastic conversation about how reliable and dependable internal combustion technology is.
            Yet new technology, like the hydrogen engines with unresolved fuel storage problems, solar powered engines with limited power and electric engines with range restrictions, create excitement, buzz and news almost daily.
            Media technology is no different than any other technology. It’s interesting and exciting to experiment with new technologies that offer the promise of new sources of sales.
            In the automotive world, hybrid engines combine the best of both worlds. When the proven reliability of gasoline engines is coupled with some of the eco-friendly technologies, you get the best of both worlds; efficiency and reliability.
            There is no denying the reliability and results of proven and popular radio.
It’s the electronic age, and the hybrid strategy of using radio to inspire and internet to inform is proving to increase sales for marketers.
            Attempts to rely solely on new media have produced some catastrophic results.
            A recent article in Advertising Age magazine stated, “The latest news involving social media pioneers isn’t good. Pepsi has fallen to third place behind Diet Coke in spite of its widely heralded switch from Super Bowl ads to a huge social charity program called Refresh Project. Burger King has grilled through a couple of Marketing Managers and fired their ad agency after it produced Facebook campaigns and viral videos that generated lots of online attention while the business witnessed six consecutive quarters of declining sales”.
            The marketing giants are quickly discovering that online clicks, likes and noise, are not synonymous with sales success. Virtually all successful internet campaigns have had a radio or TV component in a ‘hybrid’ electronic media mix.
            Gasoline engines replaced the horse and buggy in transportation technology. Electronic media, primarily broadcast and internet, are replacing the expensive production and delivery costs of printed advertising in brochures, yellow directories, newspapers, catalogues, coupons and more.
            But because radio isn’t ‘new’ in the new media mix, your prospects aren’t hearing the buzz. It’s up to you to enthusiastically spread the buzz of the new hybrid electronic media mix.
Click here if you would like to discuss how our Selling in the New Media Economy can help you increase the radio buzz and your sales for you in 2012.