Monthly Archives: April 2013

Radio: Small Businesses’ Friend

An article in the April 17th issue of USA Today said, “Most small businesses feel like they are wasting their time on social media, according to a new survey.”            The article went on to say that 61% of small businesses do not see any return on investment on their social-media activities, according to a… [Read More]

The Story of Civilization

The Story of Civilization  Will Durant, the American philosopher and historian wrote, “A great civilization is not conquered from without until it has destroyed itself from within.”  Think of all the civilizations from the Roman Empire to Hitler’s Germany, and you’ll understand that the most vulnerable civilizations are those which first decayed from within.  Every business, including broadcasting, is… [Read More]

The Secret to Sales Success

The Secret to Sales Success           A friend of mine asked me “To what do you attribute your success?” First, I was flattered that he considered me a “success”, but more importantly, he caught me off guard, as did my answer. I thought for a few seconds, and scanned all of the usual clichés in… [Read More]