An article in the April 17th issue of USA Today said, “Most small businesses feel like they are wasting their time on social media, according to a new survey.” The article went on to say that 61% of small businesses do not see any return on investment on their social-media activities, according to a survey from Manta, a social network for small businesses. Yet, almost 50% say they have increased their time spent on social media.
Part of the problem is that small businesses by nature depend largely upon local sales. While national advertisers capture attention with campaigns that go viral, social media “followers” or “likes” that span the continent, if not the globe, are not prospects for local businesses.
In the hectic world of multi-tasking business owners and managers, time has never been more valuable. Never under-estimate the value you bring to the table with your turnkey solutions.
Small business owners are finding they have to spend 7 or more hours a week to keep their social media efforts fresh and up to date. Those same owners can spend half an hour a week with you and you will invest the time and resources necessary to drive more traffic to their online efforts, increase the reach and frequency of their message and increase their sales.
When local businesses invest half an hour a week with you, you will keep their messages and budgets on target, write and produce the campaigns, schedule and air the campaigns, reach out to audiences which might not have been exposed to their social media and so much more.
We never knock new media. It’s the bright shiny new thing everyone wants to talk about. But we certainly can gain a lot of ground with advertisers when we let them know how much we can do for them with so little of their precious time.