How popular would Santa be without his smile and his Ho…Ho…Ho?
And how famous would the Mona Lisa be had she been painted with a frown instead of that knowing smile?
Studies in neuroscience, anthropology, and psychology all confirm the powerful of influence of smiles.
Telephone solicitors know that their closing ratios actually improve if they smile during their pitch even though the person on the other end of the conversation can’t see their smile. If you can make your customers smile, you are actually more likely to make a sale.
British researchers found that one smile can generate the same level of brain stimulation as up to 2,000 bars of chocolate. And, unlike lots of chocolate, lots of smiling can actually make you healthier. Smiling can help reduce the level of stress-enhancing hormones like cortisol, adrenaline and dopamine, increase the level of mood-enhancing hormones like endorphin and reduce overall blood pressure.
And if that’s not enough, smiling can actually make you look good in the eyes of others. A recent study at Penn State University found that when you smile, you don’t only appear to be more likable and courteous, but you actually appear to be more competent.
Radio is the smile media. From uplifting music, to fun on-air contests and the humorous voice of personalities, we make your customer’s smile every day. What a great environment in which your advertisers can tell their story!
Do you smile for both of your customer groups? Your external customers, i.e., your advertisers, and your internal customers….the people you have to work with at the station to get the job done.?