Monthly Archives: November 2014

Imagine a Grumpy Santa

How popular would Santa be without his smile and his Ho…Ho…Ho?

And how famous would the Mona Lisa be had she been painted with a frown instead of that knowing smile?

Studies in neuroscience, anthropology, and psychology all confirm the powerful of influence of smiles.

Telephone solicitors know that their closing ratios actually improve if they smile during their pitch even though the person on the other end of the conversation can’t see their smile. If you can make your customers smile, you are actually more likely to make a sale.

British researchers found that one smile can generate the same level of brain stimulation as up to 2,000 bars of chocolate.  And, unlike lots of chocolate, lots of smiling can actually make you healthier. Smiling can help reduce the level of stress-enhancing hormones like cortisol, adrenaline and dopamine, increase the level of mood-enhancing hormones like endorphin and reduce overall blood pressure.

And if that’s not enough, smiling can actually make you look good in the eyes of others. A recent study at Penn State University found that when you smile, you don’t only appear to be more likable and courteous, but you actually appear to be more competent.

Radio is the smile media. From uplifting music, to fun on-air contests and the humorous voice of personalities, we make your customer’s smile every day. What a great environment in which your advertisers can tell their story!

Do you smile for both of your customer groups? Your external customers,  i.e., your advertisers, and your internal customers….the people you have to work with at the station to get the job done.?

2015 Can Be Radio’s Year!

Many of the broadcasters I talk to are caught up in the same digital frenzy that has afflicted their local advertisers.  

Sure, our clients and prospects have a keen interest and a huge appetite for all things digital. 

But even the most digitally-enthusiastic and most anti-traditional media forecasters,  predict traditional media will outsell digital/online properties by more than three to one in 2015 and beyond. 

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 As far ahead as 2018, BIA Kelsey predicts traditional media will capture 69.5% of local ad revenues versus 30.5% going to digital media, including traditional media’s digital properties. 

So here is my prediction for 2015 and beyond; I predict if you had your choice to capture 15% of the 75% traditional media share, or 15% of the 25% digital media share, you would choose to capture a 15% share of the larger opportunity. 

 Of course digital is growing exponentially. And of course the number of competitors in that space will balloon to unbelievable numbers, giving each player minuscule proportions of the digital space. 

But the most vulnerable media in that environment are the floundering traditional media, particularly print media like newspapers and direct mail. 

A well-armed and well-trained radio account executive can capture more of the 75% traditional media share for radio. And, by virtue of the relationships they establish, with the right tools and training, they can capture a share of the growing digital revenue by osmosis without making any additional calls. 

Our SoundADvice Radio e-Marketing system is helping radio account executives to increase their share of traditional media revenue while seamlessly capturing a piece of the growing  digital revenue. 

Click here to arrange a no-obligation appointment to view how we can help you increase your sales in 2015.