Yearly Archives: 2020

The Greatest Gift

“The more one knows, the luckier he is, for knowledge is the greatest gift in life.” – L. Frank Baum (author of Wizard of Oz) Many years ago, I was given one of the greatest gifts I have ever received. I am not sure I completely understood it at the time, but eventually and thankfully I did…. [Read More]

Increase Your Approval Ratings

In the political world, politicians are rated two ways, by approval ratings while serving their term, and then ultimately at election time when their constituents either vote to keep them in office or send them packing. In our world, advertising sales, we too are rated by our constituents, better known as our clients and prospects. How… [Read More]

Keep Fighting the Good Fight

  The definition of fight the good fight, besides the biblical version, means, “Do your best. Do what is morally right.”          “I follow three rules: Do the right thing, do the best you can, and always show people you  care.”                           … [Read More]

Dump Nielsen NOW!

I don’t mean to be rude, but, if you subscribe to Nielsen ratings service, DUMP them now! I’m not saying this because of their recent decision to go to a “subscribers first” policy. In fact, I agree with their decision and frankly, I am not sure why this hasn’t always been their policy. It never made… [Read More]

A Lesson from the Cows

Today, I voted for…America! …and if you’re from the US, I know you did too, regardless of which way or for whom you voted, even if it was different than I. I ran across this Facebook post that a preacher friend of mine shared with me and I thought it was worth sharing with our readers. Several… [Read More]