My website sucks, my Facebook and LinkedIn pages are dated and an embarrassment and my attempts at mobile marketing are non-existent.
We are marketing experts and we certainly recognize the value of websites, social media, videos and mobile media. So why don’t we practice what we preach?
We’ve been trying to upgrade our web site since June, 2012. Alysia Taylor, our Integrated Media Specialist, has been working on a social media strategy for us since late last summer. We still have no new web site or productive social media strategy.
Why am I exposing our marketing weaknesses?
Because ENS Media Inc. is a small business, I can certainly empathise with the challenges of other small businesses. We’re so busy just doing a kick-ass job for our clients that our own marketing goes to the bottom of the pile every day.
And I’m sure most of your clients and prospects are in the same boat. Just running their businesses and serving their customers is a full time job. And keeping up with the ever-increasing and fragmented media choices is downright bewildering.
This exploding new media syndrome creates a huge opportunity for broadcast marketing professionals….creative marketing experts who know how to help increase their advertisers’ sales.
Your biggest competitive advantage isn’t your media, your format, your signal or your ratings. It’s your expertise and turn-key solutions. All a local business needs to do to increase their sales through you is say, "yes".
You will conduct the needs analysis, create the strategy, write and produce the campaigns, schedule the ads and increase your clients’ sales. All they have to do is run their business, deliver the advertised promises and make more money. You’re a God-send!
Never under-estimate the value you deliver beyond the "spots" you sell. Turn-key one-stop marketing solutions for harried business owners are worth their weight in gold!