Monthly Archives: September 2018

Become the Expert!

Your prospects and customers prefer to do business with people they feel they can trust and that can bring value to their business. But, how do you gain the credibility to be known as the expert? There are several different ways to build “Cred”, but here are a few ideas: One – Testimonials. It’s one thing for… [Read More]

Practice What We Preach

Every day we ask our clients to promote and market themselves. Are you marketing yourselves? The most successful stations we work with are visible everywhere in their communities, in pursuit of audience. But I’m convinced their high visibility does even more for their revenues than it does for their ratings! Prospects who don’t listen to your… [Read More]

Only 3 Ways to GROW a Business

Everyone is trying to grow their business. Well, almost everyone. Occasionally, we run into that business owner that says, “I don’t want to get any bigger”. While they may have legitimate reasons, the old saying still holds true, “If you aren’t growing, you’re dying”. In our industry, we are expected to grow, and the emphasis… [Read More]