The most successful radio account executives help their clients mine new opportunities to increase their sales.
Imagine the relationship-building power of alerting your clients to an opportunity to make a $2,800 sale to nearly 80% of the adults in your market!
According to IRS data, 80% of tax filers will receive a tax refund each year, averaging more than $2,800 per person. In a household with two working people that’s more than $5,000 in ‘found money’.
You can help your clients now by planning a campaign to capture some of that windfall!
You might even build a campaign that allows consumers to buy now and pay when the refund arrives or lay away now until it arrives.
Oh, and don’t forget the campaigns for the accountants and tax preparation people who might be able to help consumers get even bigger refunds.
P.S. Our SoundADvice Radio e-marketing system positions you as a partner and hero with your clients and prospects with marketing tips like this every week! Contact [email protected] to get an overview of how SoundADvice can increase your sales.