Monthly Archives: February 2014

Facebook Fraud

Figures don’t lie, but liars sure can figure. Throughout history, each new media has sold unsuspecting local advertisers as they went through their “liars sure can figure” phase. Social media is in that phase right now. (View this video on Facebook Fraud Virtually every new media, including newspaper, radio and TV, went through the… [Read More]

What’s Your Purpose?

Purpose is a double-edged sword. First of all, your clients can sense your purpose. Is your purpose to make your budget, or to help your clients make their budget? Your clients and prospects know the difference and trust and invest with you accordingly. The other edge of the purpose sword is how your purpose makes… [Read More]