While contemplating what our last topic of the year for ENS on Sales would be, I started thumbing through some of the books that I had read and saved over the past 30 years.
They reminded me of when and why I started to read. It was early into my sales career and during our semi-annual goal-setting process. The theme for this particular period was, “How to get better” and the quote used to promote learning was “The man who can read but doesn’t, isn’t any wiser than the man who can’t read”. That quote hit me like a ton of bricks. If you are not already an avid reader, I hope that it has the same effect on you as it did me.
Reading will help you in two incredible ways; you’ll gain knowledge and confidence. These two things, combined with a strong work ethic and a positive attitude, will help you have a great 2020 and beyond!
Here is a list of 20 of my favorite books. The topics vary, but each can help you in life and in business. I hope you enjoy.
Think and Grow Rich, Napoleon Hill (Getting what you want out of life)
The Richest Man in Babylon, George S. Clason (Financial advice from 8000 years ago)
The Wizard of Ads, Secret Formulas, and Magical Worlds, Roy H. Williams (Advertising and Business)
Mind Gym, Gary Mack (Self-Motivation/Attitude)
Rich Dad Poor Dad, Robert T, Kiyosaki (Advice on financial freedom)
Ice to the Eskimos, Jon Spoelstra (Ideas and creative thinking)
101 Ways to get Luckier (In Advertising Sales), Wayne Ens (Being a better media rep)
Trout on Strategy, Jack Trout (Creating advertising strategies)
The Boys in the Boat, Daniel James Brown (Fiction/Motivation–Team Building)
The Store, James Patterson (Fiction about Amazon. This may scare you a bit)
The Energy Bus, Jon Gordon (On Attitude)
Twelve Pillars of Success, Jim Rohn (Attitude – Motivation)
Winning Every Day, Lou Holtz (Motivation, Life, Faith)
Onward, Howard Schultz (Business)
Ice Cream Maker, Subir Chowdhury (Business, Leadership, Passion)
Leading with Passion, John J. Murphy (Leadership)
Cal Middleton – On Horses and Life, Cal Middleton (Only if you like horses)
Game Plan for Life, Joe Gibbs (Faith and Life)