You know the success of clients who brand and create a pre-need preference for their business or their products. Our local TOMA (Top-of-Mind Awareness) surveys, in more than 100 markets, prove the power of branding time and time again.
But what do you do to create a pre-need preference for your sales people and your stations with advertisers in your market? Often, stations rely solely on the efforts of their sales people, without doing any marketing.