Monthly Archives: April 2014

Are You Prepared To Grow?

Most stations are not prepared to capture the growth caused by the pent up demand created by a long hard winter. Are you planning to grow substantially? The problem with planning is it’s often based upon forecasts, which in turn are based upon statistics. Statistics, however, are only a rear-view mirror picture which has been… [Read More]

Starting Over

Do you remember how you felt when you scored your first radio job? Your friends couldn’t believe you were in “show biz”. You were in the mass communications business, working with well-known personalities, getting back stage passes, creating ideas for clients, and learning something new every day. It was FUN and you got paid for it!… [Read More]