You know that local retail revenues for radio are flat at best. So why do you keep pursuing the same business over and over expecting a different result?  The stations we work with are capturing all of their increases from non-retail accounts, specifically the services and professions sectors. The reality is, Main Street Retail is… [Read More]

Bruce Barton, the founder of Betty Crocker, said, “Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.” And there is no “little thing” with more impact and consequences than praise and recognition. I happened to be taking a tour through a new client’s… [Read More]