Monthly Archives: June 2014

How to Grow Your Local Sales

 You know that local retail revenues for radio are flat at best. So why do you keep pursuing the same business over and over expecting a different result?  The stations we work with are capturing all of their increases from non-retail accounts, specifically the services and professions sectors. The reality is, Main Street Retail is… [Read More]

Catch ’em Doing Something Right

Bruce Barton, the founder of Betty Crocker, said, “Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things.” And there is no “little thing” with more impact and consequences than praise and recognition. I happened to be taking a tour through a new client’s… [Read More]