How long would I have to listen to your station before I heard a promotion for Facebook? … “Follow us on Facebook, see the details on our Facebook page”.
Radio advertising works. Facebook has probably been promoted on radio millions of times across the land and look how successful they’ve been.
Now, how long would a business owner have to listen to your station to hear another business owner’s testimonial about the power of radio, or a great spot for a recent piece of research proclaiming radio’s steadfast reach in spite of the growth of digital media and traditional media fragmentation?
Maybe you’re one of those advertisers who finds advertising to promote radio, “hard to measure”… nay-nay!
Every time we persuade one of our station clients to begin running great advertiser testimonials, or pro radio spots, their phones ring with leads… how much ‘measurement’ do you need?
Can you imagine the impact over time if every station in the country ran creative pro-radio campaigns? Or don’t you believe radio works?
I, for one, know it works. When will you start to reap the benefits of promoting radio advertising on air?
By the way, I’m sure you’ll find the cost of advertising on your own station, quite reasonable… LOL.