You’ll know it when you see, or should I say, feel it… a business owner with a true passion for their business!
There’s at least one or more in every business category. They come in all shapes and sizes… an attorney or a veterinarian, an autobody repair shop, a roofing contractor, an accountant, a dentist, or an auctioneer.
You’ll know they have a passion for their business because they speak at a more excitable octave. Their eyes are open wider and brighter. They’ll explain their business in more vivid detail, and there is simply a different aura in the room.
You’ll know it when you feel it!
When you do, have patience. Take your time. Don’t try to sell them too quickly.
These are the businesses that really want to grow. Ask deeper questions and do more research so you can create a presentation with a strategy that includes better ideas and solutions that will produce positive results. Then, you’ll have a client for life!
Nearly all of us are in sales, and sellers want to sell. But when you meet a business owner with a passion for their business, slow down!
Your Patience will Pay!
Here’s something for you to ponder…
What if radio stations never mentioned Facebook on the air… How popular would it be today?
What if radio never mentioned Amazon, other than the paid ads we ran for them… How big would they be today?
What if radio never mentioned Twitter, Instagram, Snapchat, Tik Tok, or any of the other social media platforms… How big would they be?
How fast would podcasts be growing if radio never mentioned them?
Think about it… What if we never mentioned them?
The answer, and I am only guessing, is…Not nearly as big.
How powerful is radio?