| You’ve got to see this video from Jeffrey Gitomer, the best selling author of, The Sales Bible, The Little Red Book of Selling, and more.
Jeffrey replies to an advertising salesperson’s question about “touching base” saying, “Dude, you’re going to lose all of your customers if you fail to reach them with a message of value every week.”
Ironically, more than ten years ago, I wrote about the fallacy of merely “touching base” in Chapter 76 of my book, 101 Ways to Get Luckier in Advertising Sales……Selling isn’t Baseball; it’s not about “touching base”.
Like me, Jeffrey says you have to talk to every client about them, not you, and deliver a weekly message to help ring their cash registers.
But virtually every well-intentioned account executive who has tried to follow the “weekly-message-of-value” motto, eventually fails in their attempt. Why?
1.) They run out of thought-provoking original messages after about six attempts.
2.) They can’t resist the urge to talk about themselves and their stations, rather than about the client and the client’s cash register. Their hard-sell message becomes junk mail.
3.) Most importantly, they are so busy trying to make this month’s budget that developing their weekly message of value goes to the bottom of the pile, and eventually drops off the face of the earth.
Our SoundADvice radio e-marketing system solves all of these problems for you….delivering a message of value from you to your clients and prospects every week. We do all of the work, you receive the credit!
Contact [email protected] to view a free demo of how SoundADvice can work for you.