How many times a year would you welcome your insurance salesperson dropping by to ask how things are going, or worse yet, to ask if you’d like to buy more insurance?
If you are like most people, you are too busy to entertain regular visits from an insurance salesperson unless they deliver helpful or valuable information to you on every visit.
Your clients are no different. They are busy, multi-tasking people, with no time for the amateur salesperson who drops by to “touch base.” Advertising sales is not like baseball. You don’t win by touching base. You win by having a valid business reason for every contact. A valid business reason is any reason that benefits your prospect or client.
Planning and preparing a valid business reason for every contact will place you head and shoulders above the salesperson who interrupts a business owner to touch base.
Click here to arrange an online overview of how our SoundADvice radio e-marketing system can give you a new valid business reason to contact your clients every week.