I read a headline in one of the numerous marketing newsletters I read each day that said ‘The 5 KPI’s Marketers Need to Measure’.
I thought to myself, “Wow, I must be out of touch because I don’t even know what a KPI is.”
I felt a little better after talking to five high-profile marketing types who also did not know what a KPI is.
Your clients and prospects are wary of lazy short-form applications (you might call them SFA’s…lol) written to make the writer feel trendy, and the reader feel obsolete.
By the way, the author apparently wanted KPI to mean ‘key performance indicators’.
I went online and found a site that listed over 100 three letter ‘marketing terms’.
I stopped at the C’s:
CPM, cost per thousand
CTA, call to action
CMO, chief marketing officer
CAC, customer acquisition cost
CRM, customer relations manager
COS, content operating system
CPC, cost per click
CPV, cost per view
CCO, chief creative officer
CPP, cost per point
CBS, creative brief summary
CSI, customer satisfaction index
CPL, cost per lead