Monthly Archives: July 2020

Annual Contracts – It’s Easy!

Whether you’ve been in the media sales game for six months or 60 years, one of the battle cries has always been, “Get more 52-week business on the books”. There are two main reasons why stations don’t have more “52-week” business or annual contracts on the books. Before we discuss these reasons, and this may… [Read More]

Selling Your Sellers

No one ever said selling media, or specifically radio, was easy and if they did, they either have never done it or were lying! Likewise, no one ever said being a sales manager was easy. As a sales manager, the list of duties, tasks, and expectations is long. But, the number one job of a manager,… [Read More]