Those of you who have been receiving our ENS on Sales over the last 11 years know it’s time for my annual politically incorrect, “Merry Christmas” message. (Although, I’m increasingly convinced that “politically correct” is an oxymoron because I don’t know any politicians who are “correct.” They all seem to care more about getting elected than they do about doing what’s right.)
I used to agonize over whether I should say, “Merry Christmas” to people but I believe in recognizing the role that history and heritage plays in making people, nations, businesses and cultures what they are, and Christmas is a part of my heritage I’m not ready to deny.
I’m not offended when a friend wishes me Happy Hanukkah, and I feel honored when another friend, from another faith, invites me to her New Year’s celebration in November. There is no denying that Christianity played a role in making North America what it is today…..good or bad.
And I have never seen anyone, in any faith, object to getting a day off on December 25th, even though they know how the holiday originated, so Merry Christmas everyone!
Tis the season to rejoice and count our blessings.
As you celebrate over the holidays, I invite you to reflect upon how fortunate we are to be in this business.
Sure, emerging technologies and fragmented audiences have made our business more competitive, but we get paid for helping other people and it doesn’t get any better than that!
Whether we’re helping charitable organizations with a fund-raising campaign, or helping businesses to grow and provide more employment with our advertising campaigns, we’re helping, informing and entertaining people every day!
We have a purpose greater than a paycheck! We transform lives. We help needy children by promoting Christmas toy drives. We entertain people, adding laughter, music and insight to their otherwise boring lives. We keep people informed, make them think, and even let them know if they’ll need an overcoat on the way to work today.
We help businesses solve their problems and increase their sales.
Country singer Kenny Rogers once said “Find a way to get paid for doing something you love and you’ll never have to work a day in your life.” I think that’s where all of us are in broadcasting.
So Merry ….Happy……Greetings……Seasons…… Wishes….. however you say it – I wish you all the best as we tackle the challenges of 2014 and beyond. Merry Christmas from all of us at ENS Media!