Monthly Archives: January 2021

“If We Could Turn Back Time…”

“…and do things differently, I would….…” That’s a common statement that nearly everyone has made regarding nearly everything we do in life, both personally and professionally. In some cases, we would not change a thing. But in others…? In last week’s ENS on Sales Who’s Promoting YOU, we suggested that if radio could have a re-do, or,… [Read More]

Who’s Promoting YOU?

Do you promote your stations and/or yourself? I mean really promote, more than the one or two times a year when you’re running a station promotion that you sell ad packages for? The fact is that most radio stations don’t!  But yet every day we strongly suggest to business owners that they should promote their businesses via the radio on… [Read More]