Allan Waters, the founder of what was once one of Canada’s most successful broadcast empires said, “Our problem is not that we aim too high and miss our targets. Our problem is that we aim too low and hit our targets.” With all the ‘bad news’ facing broadcasters today, it’s easy to get sucked into… [Read More]
Monthly Archives: November 2017
What I learned About Sales from a Programming Consultant
George Johns, a programming consultant I worked with a number of years ago, told me he could always tell how a station’s ratings would fare in the next book by asking the local program director one simple two-word question. George maintained that he could call any program director and ask, “What’s new?” If the answer… [Read More]
The Two Most Powerful Radio Sales Tools
Believe it or not, Google Analytics can be one of your most powerful radio sales tools. We have all encountered advertisers who ‘surveyed’ their customers to learn how the customers found them, and we have been told very few credited radio with that discovery. The credit, more often than not, goes to the internet. But… [Read More]
