Monthly Archives: July 2014

The Secret to More 52-Week Business

Many of the stations we consult are surprised when they discover the number one reason advertisers don’t often schedule 52-week campaigns. The average radio rep would make her annual budget if she simply had 20-25 accounts advertising at rate card with 30 commercials a week for 52 weeks. So, what would you guess is the… [Read More]

Selling to Believers

You know that marketing dwells in the world of perceptions, and perceptions become entrenched as beliefs, and it’s almost impossible to change one’s beliefs… So, why do you keep trying to persuade someone who doesn’t believe in radio, your format, your numbers or your audience to advertise with you? Why not pursue the believers? The… [Read More]