Prior to the internet, most retailers counted on high traffic locations for their customers to find them. It was often said the three keys to retail success were “location, location, location.”
Today, customers need not invest their time driving or walking in search of a business. They simply search online to find the products or services they need.
In this new world, the most important location your advertisers can have is in the minds of your audience.
The purpose of advertising is to create a pre-need awareness and preference for a business, so that their prospects search for them by name.
And it’s always better for a business to be sought online, than to be found by accident along with a list of their competitors.
The perfect media mix today begins with intrusive radio to create a position in customers’ minds, backed up by helpful and informative web content to capitalize on the preference that radio has created for them.
ENS Media’s local Share-of-Mind Surveys prove time and time again that less than 6% of consumers will click exclusively on the first business their search engine reveals if they have not heard of them.
Approximately 77% prefer to visit the website of and do business with, businesses they have heard of or were familiar with. So Share-of-Mind (SOM) is in fact the best Search Engine Optimization (SEO)
As you plan for a successful 2016, have you considered facilitating our Local Share-of-Mind Surveys in your market to uncover new leads, to train your sales team how to sell more radio to create top-of-mind awareness, and to educate your advertisers how to generate more web traffic with intrusive radio campaigns?
If you want more new revenue in 2016 and beyond, contact[email protected] to explore the feasibility of a Local Share-of-Mind Survey in your market.