Monthly Archives: December 2020

The Greatest Gift

“The more one knows, the luckier he is, for knowledge is the greatest gift in life.” – L. Frank Baum (author of Wizard of Oz) Many years ago, I was given one of the greatest gifts I have ever received. I am not sure I completely understood it at the time, but eventually and thankfully I did…. [Read More]

Increase Your Approval Ratings

In the political world, politicians are rated two ways, by approval ratings while serving their term, and then ultimately at election time when their constituents either vote to keep them in office or send them packing. In our world, advertising sales, we too are rated by our constituents, better known as our clients and prospects. How… [Read More]