Monthly Archives: April 2021

You’re Not That Good

I stole the title and the majority of this article from one of my favorite authors and philosophers, Seth Godin. If you haven’t read his books or his daily writings, I highly recommend that you do. Seth’s article that I am sharing with you today, I thought, fits perfectly into the philosophy of not allowing yourself,… [Read More]

Some Things Are Better Left Unsaid

When you were growing up, you may have heard the expression, “Some things are just better left unsaid”. It was another way of saying hold your tongue because if you say it out loud, it could land you in trouble, or it may cause unpleasantness. In advertising sales, one of those “things” better left unsaid until… [Read More]

Questions – Keep a Couple in Your Pocket

My dad had a lot of little sayings that had far greater meanings than just the few words spoken. Things like, “Can’t never could do anything”, “Do as I say, not as I do”, “Believe only half of what you see and none of what you hear”, and this one, “It’s best to keep a couple in your… [Read More]

SOV = SOM = SOM  

If you’ve worked in media sales for any time, the formula SOV = SOM = SOM is not new to you. For those of you that have not seen this before, let me explain and then discuss why we should make sure every business owner understands it and why it is still relevant in today’s… [Read More]