To our Canadian friends;
I’m appalled at the gradual demise and subsequent death of the RMB, radio’s marketing arm in Canada. Please read my article entitled, ‘A Sad Day for Radio’ in Broadcast Dialogue magazine by clicking on this link.
http://www.broadcastdialogue.com/Admin/pdf/stories/2010-09%20Opinion_Ens.pdf
I believe a rising tide floats all boats and I’ve always been a huge supporter of the importance of our industry working together for the good of everyone in it.
In the late 70’s, I was able to work with the RBC, predecessor of the RMB, to get all of the stations in various markets to work together to host a Radio Day Conference to educate local advertisers on how to use radio effectively. Every station in the participating markets benefited and we took valuable share from local newspapers and yellow pages.
In the absence of an effective industry marketing organization YOU can be the catalyst to work together with our stations in your market to educate local advertisers about the important role of radio in the new media landscape.
ENS Media Inc. has built a new Radio Day Program that includes us acting as an intermediary between you and your competitors to host and deliver a local advertiser seminar highlighting the power of radio in the new media landscape, and custom tailored to your market. Click here to arrange for an appointment to discuss how we can help you make this happen!
http://www.broadcastdialogue.com/Admin/pdf/stories/2010-09%20Opinion_Ens.pdf
I believe a rising tide floats all boats and I’ve always been a huge supporter of the importance of our industry working together for the good of everyone in it.
In the late 70’s, I was able to work with the RBC, predecessor of the RMB, to get all of the stations in various markets to work together to host a Radio Day Conference to educate local advertisers on how to use radio effectively. Every station in the participating markets benefited and we took valuable share from local newspapers and yellow pages.
In the absence of an effective industry marketing organization YOU can be the catalyst to work together with our stations in your market to educate local advertisers about the important role of radio in the new media landscape.
ENS Media Inc. has built a new Radio Day Program that includes us acting as an intermediary between you and your competitors to host and deliver a local advertiser seminar highlighting the power of radio in the new media landscape, and custom tailored to your market. Click here to arrange for an appointment to discuss how we can help you make this happen!