Three Keys to Sales Contest Success
All good sales people are competitive by nature; not fiercely competitive, but in a fun and challenging way.
Internal sales contests can add focus, fun and excitement to your sales team’s daily activity. Three keys to running successful sales contests are;
1. Reward activities and effort. Your sales people are already rewarded with commissions and bonuses for results. Rewarding activity, such as written presentations or spec spots, ensures you’ll see more of the activities which you know will produce results.
Rewarding activities also ensures a level playing field where reps with smaller account lists have as much chance of winning as the fat cats do.
2. Have a jump start prize. Contests that get off to a slow start are never as productive as contests which reward the first person off the mark. Some sales people don’t even get off the mark until they see others do so.
3. Have visual reinforcements. Have activity charts on your sales room wall which participants can proudly fill out in front of everyone every day, and make sure they know you are watching that chart and recognizing achievements throughout the campaign.
And of course, always make your contest goals realistic, yet challenging.