Time for a Fresh Set of Eyes?
Henry Ford is renowned for looking outside of his own industry for creative new solutions to business problems. At a time when the industry was building cars from the ground up, one at a time, Mr. Ford designed the first-ever automotive assembly line after touring a
And a young Bill Gates wasn’t close enough to the big players to have tunnel vision when he captured the opportunities overlooked by the historic giant, IBM.
It’s easy to get tunnel vision, chasing the same opportunities your competitors are chasing, and missing the same opportunities your competitors are missing.
After all, you go to the same industry conferences and trade shows, read the same publications, and have similar experiences to your competitors.
And yet in advertising, we know it’s all about promoting what is different about your business….why should a customer drive past four of your competitors to do business with you?
The most important question for marketers today is, “What opportunities can I uncover that the competition is missing?”
More often than not, a fresh set of eyes can help you see the opportunities missed by you and your competitors.
Could the ‘fresh set of eyes’ at ENS Media Inc. help you uncover new opportunities? Click here if you would like to arrange an appointment to discuss what we might be able to do for you.
Pre-Selling Works!
SoundADvice works beyond everyone’s expectations! Look what one account executive wrote to us last week.
“I have to say I have lately been really appreciating Sound Advice – I have prospects that after time I give up on or let too much time elapse between visits and 3 times in the last two weeks, when I fully expected to have to work on them from scratch I was thrilled when they greeted me (by name) and talked to me about the articles!!!
It keeps me in their face constantly and the ground work is almost completely laid and I can walk in and ask for the sale (even if I was a bit later than I should have been following up)!” C.Best Giant FM