“Genius is making the complicated look simple.”  – Albert Einstein-

     During the last couple of weeks, I have had clients and radio sales managers tell me our new SoundAdvice radio marketing system is “brilliant” or “sheer genius.”
      Frankly, I find flattery like that a little embarrassing, especially when the three-part SoundAdvice system seems so simple and common sense to me.
      So I began to reflect upon the difference between common sense and brilliance.
     I believe the difference is effort !
      When Alexander Graham Bell was credited with inventing the telephone, many other inventors were working on similar ideas. When Thomas Edison introduced the light bulb, other scientists had been working on the concept too.  These ‘geniuses’ just worked harder and faster to get their ideas to market.
      SoundAdvice has been more than three years in the making; researching topics, developing proprietary software, and testing it in the marketplace.
      I’m sorry, it’s not genius, but common sense with a lot of hard work behind it.  And radio advertisers, prospects and sales professionals are loving it.

 If you would like an on-line demonstration of how SoundAdvice can help increase your sales just contact me at [email protected]